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Self Storage Income

349. From “Accidental” Investor to Owning 13 Self Storage Facilities (2,800+ Units!)

Self Storage Income

AJ Osborne

Entrepreneurship, Education, Investing, Business, How To

4.9591 Ratings

🗓️ 19 May 2026

⏱️ 62 minutes

🧾️ Download transcript

Summary

Self storage was never part of Tanner Herget’s plan.

He started as a customer, renting a unit for his restaurant equipment. A year later, he bought the self storage facility.

That property had 180 units. Today, it has 460.

And that was just his first deal. Since then, Tanner has tightened his buy box, refined his investing strategy, and scaled his self storage portfolio to 13 facilities and over 2,800 units—all managed remotely by just two office employees.

His playbook? Buying small self storage investments at a discount, then adding massive value through expansions and operational upgrades, one property at a time. This is how Tanner creates enormous wealth, making $500,000 per self storage facility.

Today, he, AJ, and Conner are breaking down how to recycle the same capital again and again, dial in the ideal unit mix at your facility, and improve operations through vertical integration.

If you’re in self storage for more than just extra cash flow or tax benefits—and want to build true generational wealth—pay close attention to what Tanner’s doing.

 

What you’ll learn in today’s show:

  • How this “accidental” investor scaled to 13 facilities and over 2,800 units
  • The self storage expansion playbook that makes $500,000 per facility
  • Increasing revenue with a vertically-integrated self storage business
  • Three steps to maximizing occupancy at any self storage facility
  • How to build generational wealth through self storage investing

Grab AJ’s Book, Growing Wealth in Self-Storage 2.0 - https://www.amazon.com/Growing-Wealth-Self-Storage-2-0-Post-Pandemic/dp/1735258865 

Transcript

Click on a timestamp to play from that location

0:00.0

All right, 2018, your first facility. You buy it, you expand it. Where are you at today?

0:06.0

I'm at 12 storage facilities, under contract for my 13th.

0:10.0

Buy that little rundown place, replace the doors, do pavement, put the fencing in, 4K cameras,

0:16.0

and CRM, and that totally changed it around from two buildings to 15.

0:21.6

You're building to your customer.

0:24.6

You're serving them.

0:25.6

Not what you think, not what you believe.

0:27.6

You're saying, I have something.

0:29.6

Do you want it?

0:30.6

They say yes.

0:31.6

And then you provide it to the customer.

0:40.8

Tanner, how's it going, man?

0:41.8

Doing very well.

0:42.2

Appreciate.

0:43.3

Appreciate you being here.

0:44.7

You flew out here.

0:48.5

You're out killing it in storage out on at the East Coast.

0:50.2

And I'm excited to dive in.

0:51.1

You came a long way.

0:55.4

We really appreciate the trip having you on here to talk about your journey in self-storage, what you're doing now, what you're seeing. You know, you've really scaled

1:00.7

quickly and you've built out your management side and your other entities to work in it. So,

1:09.6

Connor, if you're okay with it, man, I think why don't we dive in?

...

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