It's so easy today with so much information to be like,

you should invest in stocks or rentals or Airbnb's or storage or crypto or whatever it is.

And people make money in all of them,

but you need to be able to understand how it fits into your own investment strategy.

We love storage for the cash flow aspect of it.

Having something that can generate revenue to allow you to buy time, even when times are tough, then you could take advantage of the long-term upside.

Going back to service-based businesses or these other industries, it could take years for you to add millions of dollars worth of value. Whereas in self-storage with a single asset, we've seen time and time again millions of dollars of value value whereas in self-storage with a single asset we've seen

time and time again millions of dollars of value on a cap rate being added in a matter of months

all right everybody today we have an incredible episode because we are pitting self-storage up against other asset classes and just how incredible self-storage is, the pros, the cons, and how it just compares to other opportunities out there.

Because, let's be honest, there is no shortage of investment opportunities out there.

And it can be difficult to decide which way to go. So today, we're pitting storage up against other asset classes, giving you the good, the bad, the in-between, and letting you guys make the decision. With that, everybody, let's dive in and get to it. George, how the heck you doing, man? Doing good, Connor. Excite for a great topic today, man.

Yes. No, it's such a good one, man. We're talking self-storage. We're comparing it. We're stacking it up against these other opportunities out there because that's a question we get a lot of times. You know, it's like, why would I get in storage? You know, I've got this business. I'm doing this thing. or you've got folks that are very interested in actually exiting their current businesses and going into something totally different and storage caught

their eye. So we want to talk through some of these things today with everybody and talk about

these pros and cons and benefits of storage and how storage differs from these other asset types,

not just in real estate, but also just business in

general. First and foremost, let's talk about the struggles that we hear from a lot of folks

that might have other businesses. Before the podcast, we were talking about service-based businesses

and some of the dynamics there that they can be great, but there are dynamics

there that absolutely differ from the self-storage world. I mean, kind of give people your

background, I guess, a little bit, because you, for a number of years had like a web design

business that you guys had. Yeah, for sure. So, yeah, I got my start in web design, which is

pure service-based business, which is the great upside in the sense of that it costs very little to run, especially when it was just me. And then it ended up being me and my wife. But, you know, it's really just you're paying for any people and software really. And everything else is just cash that comes in.

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