347. How To Use Reels/TikTok to Grow an Audience + Generate Warm Leads (without being an “Influencer”)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 7 July 2022
⏱️ 11 minutes
🧾️ Download transcript
Summary
As you've probably seen, short form reels are dominating Instagram and we as fitness coaches can either adapt or get left behind. I'll share with you how these reels are basically tweets in video format, how to increase views, and how to incorporate reels into the 3 types of content we teach.
Time Stamps:
(0:40) Jaxson Dugger is Here!
(1:55) Defining Key Terms
(3:19) Tweets in Video Format
(4:00) Increasing Views
(5:30) Rating and Review
(8:15) Three Types of Content
(9:50) Captions App
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | We're producing Reels two or three a day on Instagram, TikTok, and YouTube. |
| 0:06.1 | And we've learned a lot. |
| 0:07.1 | So we're actually working with a company that works with like Jordan Peterson, Ryan Seumann, Alex and Layla Hermose, Grant Cardone. |
| 0:13.1 | And they've really given us a lot of insights on like what's working today. |
| 0:17.6 | And our accounts are growing, our reach is growing. |
| 0:20.4 | And it's working so I |
| 0:21.4 | thought that I would just share that with you guys cool what's up guys welcome |
| 0:26.3 | and happy 4th of July so I'm catching up on work today and being that |
| 0:32.0 | Aaron and I had our baby last week so little Jackson Jordan was due or I'm |
| 0:36.6 | sorry was born on July 28th and super |
| 0:39.9 | exciting. So I'm like way behind. So we're not out, you know, party in for Fourth of July. We are out |
| 0:45.1 | here getting some work done. And I thought that I would stream a podcast to I'm about to record |
| 0:49.2 | for you guys in our FitBiz Secrets community all around how to use Reels, TikToks, Shorts, in order to |
| 0:56.0 | not only grow your audience, or your authority, but ultimately to get more, better paying, |
| 1:00.8 | better quality clients for your coaching business. And I'm sharing this based on what we've |
| 1:04.6 | learned with really doubling down on real content over the last three or four months. |
| 1:08.7 | We've really, really expanded our production. We're producing |
| 1:12.4 | reels two or three a day on Instagram, TikTok, and YouTube. And we've learned a lot. So we're |
| 1:19.1 | actually working with a company that works with like Jordan Peterson, Ryan Summan, Alex and Layla Hermose, |
| 1:23.7 | Grant Cardone. And they've really given us a lot of insights on like what's working today, |
| 1:29.5 | and our accounts are growing, our reach is growing, and it's working. So I thought that I would just |
| 1:33.9 | share that with you guys. So let's jump in. This is going to be a rather, you know, |
... |
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