#347 - Evolving and Pivoting Your Business with Kathleen Shannon
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Almanac Supply Co
4.8 • 1.3K Ratings
🗓️ 28 March 2023
⏱️ 59 minutes
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Summary
Doing business online forces entrepreneurs to evolve faster than ever before and finding success requires keeping a boss mindset about the constant shifts and change. In this episode, Kathleen Shannon, co-founder of Being Boss and Braid Creative, is back for a deep dive into evolving and pivoting your business. Learn how evolution shows up in business as Emily and Kathleen share the differences between evolving and pivoting, how and when to make a shift, and how to be boss through it all.
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Transcript
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| 0:00.0 | Welcome to Being Boss, a podcast for creative business owners and entrepreneurs who want |
| 0:06.1 | to take control of their work and live life on their own terms. |
| 0:09.6 | I'm your host Emily Thompson, and in this episode I'm joined by my business bestie, Kathleen |
| 0:14.8 | Shannon, to talk about evolving and pivoting your business, as well as when to undergo a |
| 0:19.5 | rebrand, which is honestly, maybe never. |
| 0:23.4 | You can find all the tools, books, and links we reference on the show notes at www.beingboss.club |
| 0:28.7 | And if you like this episode, be sure to subscribe to this show and share us with a friend. |
| 0:37.3 | Whether you're a full-time boss or dabbling in a side hustle, learning from those who have |
| 0:41.2 | already been there done that is a powerful way to give you a leg up on your own journey. |
| 0:46.7 | To help you gather those lessons and inspiration, queue up an episode of the SideHussell Pro |
| 0:51.4 | podcast, hosted by Nikayla Matthews O'Come, brought to you by the HubSpot podcast network |
| 0:57.6 | The Audio Destination for Business Professionals. |
| 1:01.2 | Join host Nikayla to learn actionable strategies to start small and get going wherever and |
| 1:06.3 | whoever you are, as she interviews inspiring black women entrepreneurs like Ashley Reynolds |
| 1:12.0 | in episode number 309, and a conversation about how Ashley launched and grew the popular |
| 1:17.2 | stationary brand Cloth and Paper, a special one for all of you Planner 11 bosses out there. |
| 1:23.4 | Listen to SideHussell Pro wherever you get your podcasts. |
| 1:30.5 | Kathleen Shannon is the co-founder and former co-host of The Being Boss Podcast, joining |
| 1:34.7 | me for the first 240-ish episodes of this show, with several one-off episodes since. |
| 1:41.3 | Kathleen is a partner and creative director at Brade Creative, a branding agency she |
| 1:45.8 | founded with her sister over 10 years ago. |
| 1:48.7 | Kathleen has always lived by capturing, shaping, and sharing who she is, whether that's |
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