Hey everyone, Benkurby Radio Short Sharp Monday show, how are you doing?

I hope you are about to have an awesome day, if not, you can turn that around and have an awesome day.

Anyway, I'm starting to sound like a American beat the drum motivational hoo-ha and that's not my jam, but I am going to try and make you think and give you a little bit of inspiration from yourself today, which is what I'm

trying to do with this Monday short podcast. If you have any feedback for me then always please give it I'm always

open to feedback because that makes me better and that makes me able to hopefully

make you better. So the thing I want to talk about today is focus on a thing. Now there's

a really famous book called The One Thing. It's a really good book and I was thinking in a seminar I was in on Friday. I was in one of my business

seminars on Friday and we were talking about sort of specialising and being good at something.

So when I first started in my career I was really good at nutrition.

That was where I started and I invested all my time and knowledge in learning about

nutrition. Did a nutrition course yada yada yada yada and I got to a certain point where I

was like I'm really happy with my level of specialism I I've changed myself, I'm happy to advise and change other people,

and now I want to add to that. And then I started to really expand on my knowledge around training.

And then I did the same with massage and then I

started to do the same with kind of like rehab and movement and I was like do you know what

this isn't actually my jam I don't want to add this it's kind of too much and I kind of went back to focusing largely on nutrition

because that was where I was really passionate about and what this enabled me to do was develop a

skill that was highly valuable to myself and other people.

And in life I think we always want to build our ability to add value to the world. But to be able to do that we need to spend time

specialising and learning about a thing. If we think about our career and what we're doing right now to earn money, put bread on the table and impact the world,

we ultimately want to be good at a thing, right? So you might be working in sales. Well you want to be really, really, really good at

sales or accountancy or business development or being a nutritionist or being a massage coach or being a sports

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