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A Well-Designed Business® | Interior Design  Business Podcast

346: Do Not Let Us Design: Taylor Dieterich & Yashlie Negron

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8786 Ratings

🗓️ 31 July 2018

⏱️ 61 minutes

🧾️ Download transcript

Summary

Welcome to today's show! We have Taylor Dietrich and Yashlie Negron with us and they are the co-founders a firm that works both in real locations and virtually, called Do Not Let Us Design. And that's a catchy name that really piques your interest, right? On the show today Taylor and Yashlie discuss their interesting journey in the industry, starting out as interns, being promoted and eventually graduating into project managers and junior designers. They have come up with a very interesting concept, so listen in today to find out more. DNLUD as a name comes from the misconception of misjudging someone who might look too young or easygoing. Taylor and Yashlie have embraced any negative connotations and turned these to their advantage while striving to produce really unique and stunning interiors.  Yashlie grew up around construction zones and witnessing places transform before her eyes instilled in her a desire to create a similar kind of magic. She graduated with a BFA in Interior Design from the New York School of Interior Design. Since graduating, she has worked with various design firms. Taylor, inspired by travel and all things foreign, became inspired to contribute to the arts through interiors after spending a semester in Florence. After graduating from the University of Rhode Island in the Textile, Merchandising, and Design program, she quickly jumped into the trade. She specializes in project management. Listen in to find out what these two really savvy ladies have to share on the show today. Show highlights: How DNLUD concept came about and why they decided to do it. How they started their own company while still working part-time for another firm. The kind of confidence they had, starting out. Their process of legitimizing their brand. The kind of legal assistance they used for their business. Some of the things that Yashlie and Taylor do to assist designers. The close attention that they pay to the details. The way that they really have their systems locked down. How they go about managing their projects. Their way of being transparent with their processes, in real time. The really organized process that they use with their clients. The fees that they charge and the way that they get paid. How they create a visual package for their clients. How they understand the design holistically. The way that they protect their clients' confidentiality. Links: Yashie and Taylor's website: DNLUD Email Yashlie and Taylor at [email protected] Yashlie and Tayor on Instagram: dnlud Other episodes mentioned on the show: Brittany Ems #149 Danielle Liss #171

Transcript

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0:00.0

Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,

0:05.6

which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?

0:11.1

Big news, right?

0:12.6

The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.

0:18.2

Now, the batch designers exhibit is titled the Underground Library,

0:23.8

inspired by the Underground Railroad. The Underground Railroad is the clandestine network

0:28.6

established in the early 19th century through which many enslaved African Americans

0:33.6

traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,

0:43.5

artifacts, and books of black legacy.

0:46.9

In reimagining and repurposing the Andrew Carnegie Personal Library,

0:52.7

badge invites you to examine the power of home libraries

0:56.1

and the significance of literacy, remembering that African Americans were denied the right to read

1:02.3

under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create

1:08.7

the flat panels for the windows. We used a custom design fabric

1:12.5

by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a

1:20.0

point to visit this inspired space the next time you are in New York City. The exhibition runs

1:25.5

from November 24 all the way through August 10th,

1:30.0

2025. So you have plenty of time to get this on your calendar. We will put links in the show notes. Welcome to a well-designed business.

1:50.5

My name is Luann Nigara, and I'm so glad you found this podcast.

1:54.4

Together with my husband Vince and our partner, Bill, we have grown our company Windowworks from the ground up.

2:00.3

So I know and I understand the challenges you face in running your interior design business.

2:06.4

I also know that your talent alone isn't enough to ensure your success.

...

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