Are mold fees worth it? Or should you prove your product idea with what the supplier has available?

Now, there are three advantages that I want to talk about in this episode. First is uniqueness. A custom

product sets you apart from the competition. So you're already standing out in the search results by having something unique and different

than what's already available on something like Amazon.

What's up guys?

You're listening to or watching another episode of Selling on Amazon with Andy Isam.

Are mold fees worth it? Or should you prove your product idea with what the supplier has available?

This is an excellent question. And in this episode, we're going to go over the advantages and challenges of selling a fully customized product

versus selling a supplier's existing product. This is a question that one of my students

asked me on my weekly Q&A call. Should I pay the mold fees and create a fully customized

version of my product or should I simply sell the product that the supplier

already has in stock? Let's first talk about selling a fully customized product. Now, there are

three advantages that I want to talk about in this episode for a fully customized product. First

is uniqueness. A custom product sets you apart from the competition. It can cater to custom

specific needs for a customer. So you're already standing out in the search results by having something

unique and different than what's already available on something like Amazon. The second advantage

of a fully customized product is brand identity.

Having a fully customized version of a product really establishes your brand identity and

connects with your specific ideal customer. The third and probably the biggest advantage

with selling a fully customized product is that you can command higher prices, which usually lead to higher

profit margins. Now, this leads perfectly into the challenges of selling a fully customized product,

with the big one being cost and risk. Obviously, with certain products that are going to be

...