#344 - We are getting $4 cost per order using this advertising method on Amazon
Selling on Amazon with Andy Isom
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 13 May 2024
⏱️ 13 minutes
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Summary
If you're doing the private label business model, you know how important Amazon PPC is, however, it's getting more and more competitive. It's harder to convert people through this plus advertising costs continue to rise. To beat competition, you have to be more creative when advertising your product. In this episode, I talk about the effectiveness of the Amazon Creator Connections program and share insights and results from launching it two months ago.
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Transcript
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| 0:00.0 | For those of you that are selling private label on Amazon, you know how important advertising is, |
| 0:05.0 | specifically Amazon PPC advertising. Amazon PPC, although it is essential, it is getting more competitive, which means you just have to be that much better. |
| 0:15.0 | Now with that being said and being that much better, it also means that we're going to have to look for alternative ways |
| 0:21.7 | to market and advertise our products. In fact, something that we're seeing happening right now, |
| 0:30.8 | what's up guys? You're listening to another episode of Selling on Amazon with Andy Isam. |
| 0:38.2 | We're getting $4 cost per orders using this advertising method on Amazon. |
| 0:45.7 | For those of you that are selling private label on Amazon, you know how important advertising is, specifically Amazon PPC advertising. |
| 0:54.0 | Now, with that being said, Amazon PPC advertising costs |
| 0:57.5 | continue to rise. It continues to get more expensive to convert a customer through Amazon PPC. |
| 1:05.3 | More and more people are selling on the platform every day and more and more people are spending |
| 1:09.4 | money on ads. And Amazon has made it |
| 1:12.3 | no secret that they are giving preferential treatment in the search results to sponsored products. |
| 1:18.9 | So it's in Amazon's best interests to keep forcing us to spend money on advertising because |
| 1:24.9 | they ultimately make pure profit from advertising. |
| 1:28.9 | Now, this isn't supposed to be a video or an episode just ranting about the negative sides |
| 1:35.1 | of Amazon FBA. |
| 1:36.3 | We obviously still love it as a business opportunity. |
| 1:39.0 | It's an amazing opportunity. |
| 1:40.9 | And for those of you who are thinking of getting started with your Amazon FBA brands, |
| 1:44.7 | just check out my website, www. Ande www.com. We've got free content, as well as coaching, mentorship, and even |
| 1:50.6 | agency management services for you guys to help you scale and grow your brands, as this does |
| 1:55.3 | continue to be an amazing opportunity. But with that being said, we like to be honest and straight |
... |
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