345: How to Create a Vivid Vision, with Cameron Herold
Coaching for Leaders
Dave Stachowiak
4.8 • 1.6K Ratings
🗓️ 16 April 2018
⏱️ 36 minutes
🧾️ Download transcript
Summary
Cameron Herold: Vivid Vision
Cameron Herold is the founder of the COO Alliance and the author of several books including Meetings Suck* and The Miracle Morning for Entrepreneurs*, co-authored with Hal Elrod. His new book is Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future*.
Key Points
- If you don’t have a good idea of where you want to be going, opportunities could pull you away from what you should be doing.
- When you’re clear on your direction, you’ll be able to say yes to the right opportunities and no to the wrong opportunities.
- Most leaders have a vision but they just don’t communicate it clearly.
- A Vivid Vision is a 4-5 page statement, written in the present tense, about where you see your company in three years.
- Create a vivid vision for the whole company and individual ones for each business area.
- Dream up what you’re looking to build and then put together the team and resources to help you do it.
- Just focus on what you want to do, don’t worry about how you’re going to do it.
Resources Mentioned
- Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future* by Cameron Herold
- The Miracle Morning for Entrepreneurs* by Hal Elrod and Cameron Herold
Book Notes
Download my highlights from Vivid Vision in PDF format (free membership required).
Related Episodes
- Start With Why, with Simon Sinek (episode 223)
- How to Lead Through Uncertainty and Change, with Jacqueline Farrington (episode 224)
- Ignite Change Through Storytelling, with Nancy Duarte and Patti Sanchez (episode 268)
- How to Create a Team Vision (MemberCast 4)
Discover More
Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
Transcript
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| 0:00.0 | You've heard this one before, inspire your team towards a vision. |
| 0:05.0 | But the question I often get from leaders is how do I actually create this vision that I'm supposed to have? |
| 0:11.0 | On this episode, a step-by-step framework for how to build a vivid vision. |
| 0:16.4 | This is Coaching for Leaders episode 345. |
| 0:20.8 | Produced by Innovate Learning, Maximizing Human Potential. |
| 0:26.0 | Greetings to you from Orange County, California. |
| 0:31.0 | This is coaching for leaders and I'm your host Dave Stahoviac. |
| 0:36.5 | Leaders aren't born, they're made, and this weekly show gives you access to the practical |
| 0:40.9 | wisdom that will empower you to become a better leader. |
| 0:45.0 | A question I get often from our listening audience is about vision. |
| 0:50.0 | Most of us have heard that having a vision being able to articulate a vision clearly as a leader is a core competency for leaders and yet I find that a lot of us struggle with the, well, how do I do it? |
| 1:06.0 | That's a question I get fairly often. |
| 1:07.7 | How do I actually create a vision, articulate it, what do I do, what are the steps? I'm really glad that our guest is with |
| 1:14.8 | us today because I think he's going to give us a very clear answer to that question |
| 1:19.2 | and a framework that is going to help us to not only articulate a clear vision but be able to |
| 1:26.4 | articulate a vivid vision. Today's guest is Cameron Herald. Cameron is a business coach and |
| 1:31.6 | mentor to several fast-growth businesses and a CEO coach to large corporations throughout the United States and Canada. |
| 1:39.0 | Cameron engineered 1-800-got-junks spectacular growth from 2 million to 106 million in revenue in just six years. |
| 1:47.4 | He's the founder of the C.O. Alliance and the author of several books, including Meeting |
| 1:52.1 | Suck, and The Miracle Morning for Entrepreneurs co-authored |
| 1:55.6 | with Hal Elrod. He's here today to teach us the lessons from his new book, Vivid Vision. |
| 2:01.5 | Cameron, I'm so glad to welcome me to Coaching for Leaders. |
... |
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