If a listing only has one style or one size or one color available, that doesn't give a lot of brand equity and that doesn't help you establish trust as a customer or as a seller.

So by having multiple options, you're actually building your brand equity, you're building trust with that potential customer right on Amazon

who's browsing your listing.

Legitimate brands have options for their customers.

What's up guys?

You're listening to another episode of Selling on Amazon with Andy Isam.

In this episode, we're going to talk about why adding product variations is vital to your product's success.

And in this episode, we're going to use geometry or geometry house as an example of a brand that utilized variations to propel them to the top of their product category.

A lot of you have probably heard of the brand geometry. They started off selling microfiber kitchen

towels. They've since expanded into some other product lines, but they rose to popularity very, very

quickly in the home and kitchen space.

Now, something that really, really propelled them to success early on was that they offered

a lot of different design variations from the beginning.

So people were able to come here to their website and let's go into kitchen.

Let's look at tea towels and they could find tons of designs like you're seeing here on

screen if you're watching this video.

So people had a lot of options.

They knew that if they were looking for a certain type of style, a certain type of design,

whether it was for a holiday, like a Christmas or Thanksgiving

pattern, or maybe they were looking to update their kitchen for springtime or summertime.

They knew that they could come here and probably find a design that they would like.

So by simply having a lot of different variations, they established themselves as a brand leader.

...