344 The Whole Marketer by Abigail Dixon

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 13 August 2021

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Whole Marketer: How to Become a Successful and Fulfilled Marketer by Abigail Dixon

About the Author:

Abigail Dixon is an award-winning marketer with over 20 years of practical marketing experience that spans multiple sectors and markets and includes many global household brands, initially on the client-side and then in her capacity as the founder of Labyrinth Marketing, a strategic marketing consultancy.

She is a fellow of the Chartered Institute of Marketing (CIM) and is an accredited International Coaching Federation coach. In the past 10 years, she has trained thousands of marketers.

And, interesting fact - growing up she attended 13 different schools because her father was in the Royal Air Force!

About the Book:

As marketing roles have continued to expand, marketers at any level are feeling under increasing pressure to deliver as individuals and teams.

This thought-provoking book argues now is the time to take stock of the technical skills and latest thinking we must possess to be at the forefront of our profession.

It also looks at the soft and leadership skills we need to successfully and authentically lead and deliver for our businesses, brands, and teams.

This is all underpinned by the personal understanding we need to gain clarity and fulfillment, both in our careers and our lives as a whole.

The Whole Marketer looks through the lens of professional and personal development. It is a practical guide that allows you to review and identify any capability gaps, provides real-time input, and shares advice, tools, and techniques to start you on your path to becoming a successful marketer.

This book will help you to become a better version of yourself today, so you can lead the brands or businesses of tomorrow. Abigail Dixon’s rich experience comes from leading teams, consulting, and training hundreds of marketers at various stages of their careers to achieve formal qualifications.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/whole-marketer-abigail-dixon

Transcript

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0:00.0	This is Abigail Dixon, author of the whole marketer, how to become a successful and fulfilled marketer, and you are listening to the marketing book podcast.
0:10.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:18.0	And now here's your host, Douglas Burdett.
0:22.0	Hello, and thanks for joining me on the marketing book podcast where each week I publish an interview with the author of a new marketing or sales book and which was named by Forbes as one of 11 Smart Podcasts that will keep you in the know and named by LinkedIn is one of 10
0:36.1	Podcast that will make you a better marketer. Don't worry about taking notes. You can find links to everything
0:41.0	linkable in this episode's website page at marketingbook
0:44.2	podcast.com and since you're a listener to the marketing book podcast and I read every
0:49.0	book featured on the show if I can recommend a specific marketing or sales book or any other resource
0:55.0	I know of for whatever challenge you're facing send me a LinkedIn connection invite
0:58.9	with a message indicating you're a listener so I won't mistake you for a spam or and ignore you and I will do my best to get you pointed in the right direction.
1:08.0	I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the quickly changing and
1:14.5	somewhat overwhelming world of modern marketing and sales. My day job is running a
1:18.9	marketing agency that helps manufacturers, industrial companies, grow their revenue.
1:23.6	To learn more about the problems we solve and how we do it,
1:26.5	visit sales artillery.com.
1:29.5	All right, enough yackin, let's get on with the show. Today we welcome Abigail Dixon to talk about
1:35.1	her book The Whole Marketer. How to Become a successful and fulfilled marketer published by LID.
1:40.3	Abigail Dixon is an award-winning marketer with over 20 years of practical marketing experience that spans multiple sectors and markets and includes many global household brands.
1:50.0	Initially on the client side and then in her capacity as the founder of Labyrinth Marketing, a strategic marketing consultancy.
1:58.0	She is a fellow of the Chartered Institute of Marketing, CIM, and is an accredited international coaching Federation coach,
2:05.8	in the past 10 years she has trained thousands of marketers.
2:10.5	And interesting fact, growing up, she attended 13 different schools because her
	...

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