This is Steven Robbins.

Welcome to Get It Done Guys quick and dirty tips to work less and do more.

I'm here today with Sally Hogshead.

She has created a book called How the World Sees You and an associated program called The Fascination Advantage.

So I realized this woman understands something about personal branding or you can even just call it

reputation, but something about how do we show up in the world as other people perceive us. Welcome, Sally.

Hey, Steve, I'm so happy to be with you today. Let's start with the basics. Why does it matter how people see us?

Let me describe a little story, a quick story that

has a surprising ending. A couple of weekends ago, my kids decided they wanted to have a lemonade

stand, and instead of doing a traditional lemonade stand out on the sidewalk with the table,

they decided to go door to door. They wanted to turn it into a marketing contest, and they were

selling the exact same lemonade, the same amount

of lemonade in the same neighborhood from the same cups, but they had dramatically different

results. My daughter decided that she was going to go door to door almost like Girl Scout cookies.

And so she knocked on doors and sold lemonade. And at the end of the contest, she came back.

And she had $1.50. She had sold four

cups of lemonade for about 30 cents each on average. My son, on the other hand, went in a

totally different strategy. He went to the park. And at the park, he found that people were thirsty.

He came home with $20. He had sold the same amount of lemonade. In fact, the exact same

lemonade, but he sold it for $5 a cup. So why is it that my daughter was able to sell it for

30 cents a cup and my son was able to sell it for five bucks? He said, I didn't go where people

were close. I went where people were thirsty. So the question is, in what situations are you going to be intensely valuable to your team,

...