340 Social Media For Small Business by Franziska Iseli

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 16 July 2021

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Social Media For Small Business: Marketing Strategies for Business Owners by Franziska Iseli

Discover how social media can transform your business and help you attract more customers

Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business.

Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to-medium-sized business.

The book provides you with:

Effective marketing strategies to get more out of your social media efforts.
Systems to bring structure into your entire marketing approach.
Tools to make your brand irresistible across your customer touchpoints.
Case studies to highlight the application of the book’s principles to the real-world
Practical strategies you can put in place immediately to see a rapid return on investment

Perfect for busy business owners, business managers, and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/social-media-small-business-franziska-iseli

Transcript

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0:00.0	Hi there this is Francisco Italy and I'm the author of social media for small business
0:05.4	marketing strategies for business owners and you are listening to the marketing book podcast
0:18.6	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:21.3	And now here's your host, Douglas Burdett.
0:25.0	Hello, and thanks for joining me on the marketing book podcast where each week I publish an interview
0:29.7	with the author of a new marketing or sales book and which was named by Forbes is one of
0:33.6	11 Smart Podcasts that will keep you in the know and named by LinkedIn is one of
0:38.8	ten podcasts that will make you a better marketer. Don't worry about taking
0:42.2	notes.
0:42.7	You can find links to everything linkable
0:44.4	in this episode's website page
0:46.3	at marketingbook podcast.com.
0:48.8	And since you're a listener to the marketing book podcast
0:51.2	and I read every book featured on the show, if I can recommend a specific. marketing book,
0:53.4	and I read every book featured on the show. If I can recommend a specific marketing or sales book or
0:56.9	any other resource I know of for whatever challenge you're facing,
1:00.3	send me a LinkedIn connection invite with a message indicating you're a listener so I won't mistake you for a spam or ignore you and I will do my best to get you pointed in the right direction.
1:11.0	I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the quickly changing and somewhat overwhelming world of modern marketing and sales.
1:20.0	My day job is running a marketing agency that helps manufacturers, industrial companies
1:24.8	grow their revenue.
1:26.5	To learn more about the problems we solve and how we do it, visit sales artillery.com.
1:32.4	All right, enough yackin, Let's get on with the show.
	...

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