339 Find Your Red Thread by Tamsen Webster

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 9 July 2021

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsen Webster

You have a terrific idea. It’s so powerful that it could change a life, a market, or even the world. There’s just one problem: others don’t see its power—yet. If you truly value the possibility of your idea, then you’re ready to find your Red Thread—the throughline that connects your idea to your audience’s hearts and minds.

The best part is, the Red Thread already exists. It’s the connection that makes the invisible link between your audience’s problem and your solution tangible—and actionable. With the Red Thread, you’ll inspire audiences to act and get the outcome you’re both looking for.

Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she’s taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more.

Once you master this process, you’ll be able to guide your audience through the maze of ideas and options—and through the maze of their own minds.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/find-red-thread-tamsen-webster

Transcript

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0:00.0	This is Tams and Webster, author of Find Your Red Thread, Make Your Big Ideas Irresistible, and you are listening to the Marketing Book Podcast.
0:09.0	Welcome to the Marketing Book Podcast podcast helping you keep up with the smartest thinking
0:16.1	in the quickly changing field of modern marketing and now here's your host
0:20.9	Douglas Burdett.
0:22.8	Hello, and thanks for joining me on the marketing book
0:25.6	podcast where each week I publish an interview
0:28.0	with the author of a new marketing or sales book
0:30.0	and which was named by Forbes
0:31.5	is one of 11 Smart Podcasts that will keep you in the know and
0:35.5	named by LinkedIn is one of 10 podcasts that will make you a better marker.
0:39.6	Don't worry about taking notes.
0:41.0	You can find links to everything linkable in this episode's website page
0:44.5	at marketingbook podcast.com and since you're a listener to the marketing book
0:48.7	podcast and I read every book featured on the show if I can recommend a specific marketing or sales book or
0:55.0	any other resource I know of for whatever challenge you're facing send me a LinkedIn
0:59.2	Connection invite with a message indicating you're a listener so I won't mistake you for a spammer and
1:04.3	ignore you and I will do my best to get you pointed in the right direction. I do this
1:09.5	podcast to help me and my listeners keep up with the latest ideas that matter most in the quickly
1:15.0	changing and somewhat overwhelming world of modern marketing and sales.
1:18.9	My day job is running a marketing agency that helps manufacturers, industrial companies grow their revenue.
1:24.8	To learn more about the problems we solve and how we do it, visit sales artillery.com.
1:30.7	All right, enough yackin, Let's get on with the show.
	...

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