Sometimes, it takes having a massive amount of pain in your life to force you to make a change. We’ve all done it.  We know what we should be doing – but sometimes we just don’t do it. That is, until we get to a point where there is no other option. That’s when an interest in making a change turns into a commitment to making a change, at the point where the pain of resisting change finally outweighs the discomfort of having to change. In this episode, we hear the story of Phillip Stutts. He was seeing massive success at the start of his entrepreneurial journey, at the expense of feeling extraordinary amounts of pain in his personal life. Once he hit the tipping point where he could no longer take it, he set out to answer the question: How can I thrive both personally and professionally?  That’s when he was introduced to The ONE Thing.  If you find yourself wanting some guidance on your journey, visit the1thing.com. If you’re a leader of an organization and would like to have a conversation about what it looks like to implement this within your organization, you can request a consultation. And if you’re an individual, check out our Jumpstart Workshop to help you go deep on The ONE Thing. To learn more, and for the complete show notes, visit: the1thing.com/pods. In this episode, you will learn... [03:36] Making change when the pain gets to be too much [06:23] Applying political strategy to business marketing [09:30] The tradeoff between business success and family life [13:56] How The ONE Thing can help you find balance and prioritize your life [23:16] How to align your marketing with The ONE Thing [31:46] The lead domino to up your marketing game [33:13] How to define your success for the year Links & Tools From This Episode phillipstutts.com phillipstutts.com/insights Listen: The Undefeated Marketing Podcast Mentioned in this episode: Factor 75 Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75