34: Branding Your Business to Create More Sales with Denise Yohn

Main Street Business

Mark J Kohler and Mat Sorensen

Tax Reform, Entrepreneurship, Business, Irs Updates, Tax Tips, Legal Compliance, Business Structure, Tax Prep, Accounting, Tax Strategies, Management, Financial Reporting, Estate Planning

2.4 • 584 Ratings

🗓️ 25 February 2015

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Branding your business is critical for success!! However, we don't always know the tricks and strategies to accomplish a winning Branding Plan. Join me with expert, Denise Lee Yohn, author of the book "What Great Brands Do- The 7 Brand Building Principles". An influential writer and brand expert, Denise enjoys challenging readers to think differently about brand-building. She is a regular contributor to the Harvard Business Review blog, Forbes, and Seeking Alpha, she writes the monthly column...

Transcript

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0:00.0	Broadcasting worldwide on Internet Radio.
0:07.6	Refreshing takes on legal strategies.
0:10.1	Straightforward answers to difficult tax questions.
0:13.2	Independent ideas on building wealth.
0:15.7	The Refresher Wealth Show with Mark Kohler and Matt Sorensen.
0:19.4	Previously recorded with Mark as the host of the Mark Kohler Show.
0:23.0	Enjoy this fresh take on strategies to better live the American dream.
0:56.2	Thank you. Well, welcome everybody to today's show.
0:57.7	My name is Mark Kohler.
1:03.9	I'm excited to be here with you, and I'm excited to announce my co-host, Matt Sorensen.
1:05.9	Yes.
1:06.8	Sorry, I don't... It's not just the Mark Kohler show right now.
1:09.9	It's not.
1:10.8	It's not. And soon to be, folks, as you know, we the Mark Korrish show right now. It's not. It's not.
1:11.4	And soon to be, folks, as you know, we are rebranding the show and we'll be making some special announcements. But I think we're going to be the, you know, the partner duo here co-hosting in perpetuity. It's going to be awesome. Yeah, we're going to be like, you know, your local morning show when you're driving in the office, the guy and the girl, you know.
1:32.8	Do that little, that little dance.
1:35.9	Yeah, I just want to be the guy.
1:37.5	You can be the girl.
1:38.9	So that's good with me.
1:43.7	Well, I think it's going to be a great show.
1:45.6	Welcome all for you that are new listeners.
1:48.2	We've been recording the show live for eight plus years every Tuesday at 11 a.m. Pacific.
	...

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