339. Raising $2M, Almost Losing It All + Finding The Confidence to Start Again From Scratch with Lori Harder

the bossbabe podcast

Natalie Ellis

Entrepreneurship, Education, Marketing, Self-improvement, Business

4.9 • 2.6K Ratings

🗓️ 28 November 2023

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

This story is 3 years (and over a million dollars) in the making. My good friend Lori Harder is back on the podcast and she is finally able to share the full story of bringing her company Glōci to life, a completely different business than she set out to launch in the beginning. Lori vulnerably shares the challenges she faced launching her alcohol company Lite Pink, how she raised $2M, and when she knew it was time to pivot the original business with 54 female investors to a completely different direction. If you are in a challenging season of business or know you’re meant for more, this episode is for you. Lori’s story gives us so many valuable lessons in business, shares the real life power of listening to your gut, and that achieving your boldest dreams are possible when you don’t give up. I’m one of the proud 54 investors and am so excited about the new direction product Lori has created. Tune in to hear Lori’s pivot and how quickly she’s been able to turn a business that may have never been profitable to her new company, Glōci. HIGHLIGHTS How Lori leveraged her network to raise 2 million from 54 female investors Challenges + Failures Lori experienced launching a start up in the pandemic (and what the path of creating a successful business actually looks like) What led to Lori’s decision to pivot her start up after investing 1 million into the original business How to build resilience and make hard decisions for the good of your business LINKS Join The Société: The Place to Build A Freedom-Based Business Pre-order Glōci: Text the word GLOCI to 310-496-8363 and go to https://getgloci.com/ FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lori Harder: @loriharder Glōci: @getgloci

Transcript

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0:00.0	You know you're going through what you're going through because you have to be able to answer yes I will be okay and you can't get there until you have
0:08.5	gone there God universe whatever you believe is going to give you exactly what'm going to dive right in
0:30.8	there because you've been on a few times and I feel like people
0:33.7	know your backstory but there's a story today that I want to get into that you probably
0:37.5	haven't told in many places yet and let's kick it off right there. You raised $2 million from 54 female investors for a company called Light Pink.
0:48.5	What was Light Pink or what is Light Pink?
0:50.5	So Light Pink was a lighter version of an alcoholic wine spritz and the reason that I wanted to start it is because at the time I
1:00.0	Love to have wine with my girlfriends and I was also you know my story is in the health and fitness
1:06.8	industry I've always been really into health and fitness really into wellness really into
1:10.6	products that are lighter and you can still indulge and enjoy just different ways to do that.
1:15.4	So with the alcohol company I wanted to create something that was better for you that was lighter,
1:20.1	but also I feel like mainstream women were all connecting over going out for girls
1:25.2	nights or we were going to networking events and we were having wine but we were
1:28.8	leaving all of those places not feeling very fulfilled.
1:32.6	And it was very surface level conversations.
1:35.7	So I had this idea that if I made a lighter version of wine
1:39.8	that still tasted good, because I don't know about you,
1:41.8	but I was just like like I can't do like
1:44.0	sparkling water mixed with vodka like I that's gonna that's disgusting yeah and so
1:49.3	when I was thinking of this product I wanted that better for you version of wine that still
1:54.6	tasted good but I also wanted to put three questions on the back of the can where if
1:58.7	women use those questions they would get an answer or a connection that they needed so we'd stop
	...

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