338 The Digital Pivot by Eric Schwartzman

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 2 July 2021

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Digital Pivot: Secrets of Online Marketing by Eric Schwartzman

What’s the secret to driving demand, and generating leads and revenue online? What’s a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?

In this book, Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently.

This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less. We are living through a time of unprecedented migration, from analog to digital business practices.

Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits.

Through real-world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you’ll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.

Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, US Dept. of State, LA Opera, and dozens of small and midsize companies, Eric walks you step-by-step through the process of pivoting to digital marketing.

This all-in-one, practical playbook covers everything you need to know to about the people, processes, and technology that power a successful digital business, including:

Determining what customers want online
Choosing and setting up the right software
Basics of search engine optimization
Driving demand with owned media
Growing your social media following
Generating leads with content marketing
Creating email campaigns that convert
Convert traffic into leads and revenue
Improving your conversion rates continuously

The Digital Pivot provides you with an overview of the pieces that make up the digital marketing puzzle so you can see the forest through the trees. If you’re ready to scale up and grow up, it’s time to find out everything you need to know to migrate your business and career online.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/digital-pivot-eric-schwartzman

Transcript

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0:00.0	This is Eric Schwartzman, author of the Digital Pivot Secrets of Online Marketing, and you're listening to the Marketing Book Podcast.
0:09.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:19.0	And now here's your host, Douglas Burdett.
0:22.0	Hello, and thanks for joining me on the Marketing Book Podcast, where each week I publish an interview
0:27.4	with the author of a new marketing or sales book and which was named by Forbes as one of
0:31.3	11 Smart Podcasts that will keep you in the know. Name by
0:35.0	Forbes is one of 11 Smart Podcasts that will keep you in the know. And named by LinkedIn is one of 10 podcasts that will make you a better market.
0:39.0	Don't worry about taking notes.
0:40.0	You can find links to everything linkable in this episode's website page at
0:44.2	marketingbook podcast.com and since you're a listener to the marketing book
0:48.2	podcast and I read every book featured on the show if I can recommend a
0:52.2	specific marketing or sales book or
0:54.4	any other resource I know of for whatever challenge you're facing, send me a
0:58.4	LinkedIn connection invite with a message indicating you're a listener
1:01.6	so I won't mistake you for a spam or and ignore you and I
1:04.9	will do my best to get you pointed in the right direction. I do this podcast to
1:09.7	help me and my listeners keep up with the latest ideas that matter most in the quickly changing
1:15.0	and somewhat overwhelming world of modern marketing and sales.
1:18.3	My day job is running a marketing agency that helps manufacturers, industrial companies, grow their revenue.
1:24.2	To learn more about the problems we solve and how we do it, visit sales artillery.
1:29.0	com.
1:30.2	All right, enough yackin, Let's get on with the show.
	...

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