338. Press, Pitches, and What's Actually Moving the Needle | PR Expert Roundtable

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 4 May 2026

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This is a free preview of a paid episode (57 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo ⁠ The rules of PR are being rewritten, and most founders haven't gotten the memo yet. This roundtable pulls together Lydia Bagarozza and Bridget Aileen Sicsko of Visibility on Purpose, Caitlin Copple of Full Swing PR, and Gloria Chou of Small Business PR to get honest about the state of PR in 2026. What's the most valuable press a brand can land right now? Which outlets look impressive but don't actually convert? How is AI changing who gets discovered and who gets ignored? They get into all of it, including what most founders completely miss after finally landing a feature. Connect with Caitlin: Take the Visibility Scorecard: https://fullswingpr.typeform.com/visibilityscore https://fullswingpr.com/ linkedin.com/company/fullswingpr/ IG: @fullswingpr IG: @caitlin_copple linkedin.com/in/caitlincopple Caitlin's email: caitlin@fullswingpr.com Connect with Visibility on Purpose: https://www.visibilityonpurpose.com/ IG: @visibilityonpurpose https://www.youtube.com/@visibilityonpurpose Connect with Gloria: Get Gloria's Free On-Demand Training: www.gloriachoupr.com/masterclass IG: @gloriachoupr DM her 'ELLEN' for a free resource! If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Some follow the noise.
0:03.3	Bloomberg follows the money.
0:05.4	Because behind every headline is a bottom line.
0:09.3	Whether it's the funds fueling AI or crypto's trillion dollar swings,
0:13.9	there's a money side to every story.
0:16.5	And when you see the money side, you understand what others miss.
0:20.8	Get the money side of you understand what others miss.
0:22.3	Get the money side of the story.
0:25.3	Subscribe now at Bloomberg.com.
0:32.6	The following is a free preview of a paid episode on Cubicle to CEO's premium podcast feed.
0:43.1	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs, the business questions you can't Google.
0:44.9	I'm your host, Ellen Yin.
0:54.3	Every Monday, go behind the business in a case study style interview with a leading entrepreneur who shares one specific growth strategy they've tested in their own business,
0:59.2	exactly how they implemented it, and what the results and revenue were.
1:03.2	You'll also hear financially transparent insights from my own journey,
1:17.0	bootstrapping our media company from a $300 freelance project into millions in revenue. Hi, everyone.
1:18.1	Welcome back to the show.
1:19.2	I'm so excited today to bring together another group of experts who I admire greatly for a roundtable on all things PR.
1:28.2	And all the women you're going to meet here today bring diverse perspectives in PR, visibility on purpose, full swing PR, and then Gloria Chow, host of Small Business PR podcast.
1:39.2	I'll intro them separately in just a moment.
1:41.2	But I feel like each of them really works with different types of
1:44.7	businesses. They also approach how they support people with visibility and public relations
	...

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