337 | Paige Mycoskie | Turning Dreams into a Global Lifestyle Fashion Brand

The Greatness Machine

Darius Mirshahzadeh

Entrepreneurship, Education, Business

5 • 962 Ratings

🗓️ 26 February 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

After transforming her love for vintage clothing and 1970s surf culture into the globally recognized brand Aviator Nation, Paige Mycoskie has become a symbol of passion-driven entrepreneurship. In this episode of The Greatness Machine, Paige shares the story of building a brand that not only celebrates creativity but also fosters a culture of community and adventure. Paige delves into the importance of staying authentic in a fast-paced world, the value of stepping away from technology to spark inspiration, and the lessons she’s learned from her journey as a leader. In this episode, Darius and Paige will discuss: (00:00) Introduction and Guest Background (02:4) Paige's Origin Story and Early Influences (06:03) The Birth of Aviator Nation (09:00) Initial Success and Market Fit (11:59) Scaling the Business and Production Challenges (15:05) Leadership Journey and Team Dynamics (26:54) Embracing Challenges and Team Growth (28:48) Advice for Young Entrepreneurs (30:58) The Creative Process and Authenticity (37:04) Maintaining Company Culture During Growth (42:45) Finding Your Ikigai (45:43) Sibling Success: Learning from Each Other Paige Mycoskie is the founder of Aviator Nation, a 70's-inspired, Made-in-America lifestyle brand with 17 U.S. retail locations and a factory in Los Angeles. Recognized as GQ Magazine's Designer of the Year and a Forbes-featured entrepreneur, Paige combines fashion, music, and philanthropy through partnerships with festivals like SXSW and nonprofits like Charity Water. From hand-sewing her first garments to creating immersive retail experiences, Paige continues to champion American manufacturing and inspire a new era of design and entrepreneurship. Sponsored by: Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/DARIUS. Shopify: Sign up for a $1/month trial period at shopify.com/darius. Stash: Don’t let your savings sit around - make it work harder for you. Go to get.stash.com/GREATNESS to see how you can receive $25 towards your first stock purchase and to view important disclosures. Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/Darius. Connect with Paige: Website: https://www.aviatornation.com/ Instagram: https://www.instagram.com/aviatornation/ Instagram: https://www.instagram.com/paigemycoskie/ LinkedIn: https://www.linkedin.com/in/paige-mycoskie-17a9b56 Facebook: https://www.facebook.com/paigemycoskie/ Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://therealdarius.com/youtube Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Race the rudder, raise the sails, raise the sales!
0:05.0	Captain, an unidentified ship approaching. Over.
0:07.0	Roger that. Wait, is that an enterprise sales solution?
0:13.0	Reach sales professionals, not professional sailors.
0:17.0	With LinkedIn ads, you can target the right people by industry, job title, and more.
0:21.4	To get £100 off your first campaign, go to LinkedIn.com slash lead to claim your credit.
0:26.7	That's LinkedIn.com slash lead. Terms and conditions apply.
0:30.2	Ready to launch your business? Get started with the commerce platform made for entrepreneurs.
0:34.9	Shopify is specially designed to help you start, run and grow your business
0:39.0	with easy customizable themes that let you build your brand, marketing tools that get your
0:43.8	products out there. Integrated shipping solutions that actually save you time, from startups to
0:48.6	scale ups, online, in person and on the go. Shopify is made for entrepreneurs like you.
0:54.6	Sign up for your $1 a month trial at Shopify.com slash setup.
1:00.1	Welcome to The Greatness Machine.
1:01.8	I'm your host, Darius from Shazda.
1:03.1	I'm so pumped to have you here with me.
1:04.5	Now listen, the greatness machine were about two things.
1:07.5	Number one, people were living their passions.
1:09.7	And number two, those who are creating
1:11.5	greatness in the world and doing both of these things despite the odds against them. Each
1:15.5	episode, we're going to feature interviews with game changers, business leaders, telling us their
1:19.6	origin stories, what made them tick, what got them to where they are now. Why? So it can help you
	...

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