337. Creative Ways to Leverage PR Opportunities for Content (Even When Your Pitch Is Rejected)

Cubicle to CEO

Ellen Yin

Marketing, Business, Entrepreneurship

5.0 • 580 Ratings

🗓️ 27 April 2026

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This is a free preview of a paid episode (42 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo Plot twist: you don't have to land the PR feature to get visibility from your pitching efforts. Continuing our series on leveraging PR to grow your business, this case study shows you how to play the uno reverse card when your pitch is rejected. Ayurvedic practitioner Bridgette Ochoa realized the topics journalists seek expert sources for are a cheat sheet to the exact type of content her audience wants to consume. Bridgette walks us through the HARO and Quoted method that earned her four media features in six weeks, how she repurposes features as credibility anchors on social, and the unique way she capitalizes on PR opportunities even when her pitch doesn’t make the cut. Connect with Bridgette: Mini Healing Recipe Book that boosts digestion and immunity: https://stan.store/bridgeayurveda 3 day cleanse that stops digestive issues, inflammation, and brain fog: https://stan.store/bridgeayurveda ⁠ www.bridgeayurveda.com IG: @bridgeayurveda If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Must remember, do not forget.
0:07.1	Remind me to bring photo ID.
0:10.2	Reminder, set.
0:11.9	Babe, can you make sure I don't forget my photo ID when I vote?
0:15.8	All right, love.
0:16.9	However you remember, you'll need photo ID to vote in the elections in England on the 7th of May.
0:22.3	Don't have ID. Apply for free voter ID today. Find out more at electoral commission.org.org.
0:27.6	U.K. slash voter ID.
0:29.9	The following is a free preview of a paid episode on Cubicle to CEO's premium podcast feed.
0:37.6	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs, the business questions you can't Google.
0:45.9	I'm your host, Ellen.
0:47.6	Every Monday, go behind the business in a case study style interview with a leading entrepreneur who shares one specific growth strategy they've
0:55.1	tested in their own business, exactly how they implemented it, and what the results and revenue
1:01.1	were. You'll also hear financially transparent insights from my own journey, bootstrapping
1:06.3	our media company from a $300 freelance project into millions in revenue.
1:19.4	Hi, everyone.
1:20.6	Welcome back to the show.
1:22.0	I am so excited to continue our series on how to leverage PR for business growth.
1:29.9	And joining us today is Bridge Ochoa.
1:34.0	She is the founder of Bridge Iyerveda,
1:37.4	and she helps busy working moms stop gut issues, fatigue,
1:41.0	and inflammation holistically using food, herbs, and lifestyle as medicine
	...

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