336. How To Sustain Media Momentum Beyond a Viral Moment (Confessions From A Small Business Made Famous by Taylor Swift)

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 20 April 2026

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is a free preview of a paid episode (45 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo Going viral is part luck, but sustaining it is all skill. Kicking off our series on amplifying your business through PR, today's case study dissects what happened before, during, and after a viral celebrity moment: when Taylor Swift wore Fazit's Glitter Freckles Makeup Patches to a Kansas City Chiefs game in October 2024. We’re going behind-the-scenes with Aliett Buttelman— Forbes 30 Under 30 honoree and co-founder of Fazit— a brand she and co-founder Nina LaBruna bootstrapped with $13,000 in savings and built into a business on track to surpass $40 million in revenue. We get into Fazit’s proactive outreach strategy to get their product in Taylor Swift’s hands (or in this case— face), what they’ve done to sustain the media momentum well beyond the initial viral spike, and how they’ve leveraged this attention to launch in 6,000+ retail locations, including Target, Walmart, and Sephora UK. Connect with Aliett: https://fazitbeauty.com IG: @fazitbeauty TikTok: @fazitbeauty IG: @aliettbutts TikTok: @aliettbutts If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hear that. It's your big McDonald's hunger calling. And that's not just any kind of hunger. It's the kind that calls for the big arch.
0:07.5	Stack with juicy beef, cheddar cheese and that big arch sauce. Oh, and don't forget those crispy onions. Hungry? You are now.
0:16.5	Serve from 11 a.m. subject to availability. Price and participation may vary.
0:19.9	The following is a free preview of a paid episode on Cubicle to CEO's premium podcast feed.
0:27.7	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs, the business questions you can't Google.
0:35.8	I'm your host, Ellen Yin.
0:37.6	Every Monday, go behind the business in a case study style interview with a leading
0:41.6	entrepreneur who shares one specific growth strategy they've tested in their own business,
0:47.0	exactly how they implemented it, and what the results and revenue were.
0:51.9	You'll also hear financially transparent insights from my own journey,
0:55.6	bootstrapping our media company from a $300 freelance project into millions in revenue.
1:09.6	Hi, everyone. Welcome back to the show. I'm thrilled to be joined by Alliot Butlerman today, a recent Forbes 30 Under 30 honorie and the co-founder of Fazet, a beauty brand best known for their innovative tattoo-style glitter freckles makeup patches.
1:24.3	To kick off our series on amplifying your business through PR, today's case
1:28.7	study dissects the viral media storm, FISA experienced when Taylor Swift wore their glitter
1:33.6	freckles patch to a Chiefs game in October 24, generating seven figures in sales in just
1:39.5	48 hours. More impressively and more importantly, I would even say, will explore how Alia and her
1:46.3	co-founder Nina have sustained phase its exponential growth beyond a single viral moment. They've since
1:52.2	launched their products in over 6,000 retail locations, and their business is on track to
1:57.2	surpass $40 million in revenue. So, Aliet, welcome to the show. So excited to have you
2:02.8	here. Thank you so much for having me, Ellen. I think we'll kick off with our signature question,
2:10.3	which is, what is your cubicle to CEO's story? What was that catalyst that launched you into
2:15.2	full-time entrepreneurship? It was my co-founder. I was a consultant
	...

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