You are listening to the Heart and Hustle podcast. We are your hosts,

Evie McCloud and Lindsay Roman. Are you ready for it?

Guys, I finally got Evie to sit down and chat about Taylor's lift for an hour.

What? Gorgeous, gorgeous win. Okay, but in all seriousness, if you didn't know,

Evie and I both went to the heiress tour a few months ago,

and I knew that taking a non-slifty to the tour would probably be death by a thousand cuts,

but instead it was actually very enchanted.

Guys after the show we were both chatting about Taylor and how she's literally just quite

literally the Queen of marketing creating hype and intrigue Cultivating a loyal fan base as well as establishing holy ground everywhere she walks

And so naturally I've been a fearless fan of hers forever and always and while everything's her music is nothing new

She also admits that we can learn a lot about this

mad woman when it comes to marketing our businesses. So today is a fairy tale because in this episode,

we're first having a little girl shot recap of the Ara's tour, and then we are

diving into six ways that Taylor Swift kills the game as a marketing

mastermind when it comes to her brand. Within each point, we're going to give

you practical takeaways that we as business owners can learn from her so even if you don't like her stay tuned because there's lots to learn this episode.

All right, it's time to go. Let's shake it off.

Photographers, I'm going to tell it to you straight today.

One thing a Lindsay and I have noticed over the years of coaching so many photographers is that many of us spend a majority of our time stuck behind a computer,

editing, calling, delivering our photos, which can actually lead us to not focusing on the overall growth of our business or giving our clients an out-of-this-world experience.

But the good news is that it does not have to be this way.

Today we want to introduce you to Post Partner. Unlike other photo editing companies,

...