336: Starting a Business During a Crisis with the founder of Alpha and Strata, Thor Ernstsson

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 8 December 2020

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Meet Thor Ernstsson. The founder of global giants such as Alpha, Strata, and lead architect for Zygna responsible for Farmville, Ernstsson knows business and products. In this interview, Nathan sits down with Ernstsson to discuss his journey from Zynga game developer, to creating a company that serves half of the Fortune 500. Honest and candid, Ernstsson reveals his decision-making processes behind some of the company's largest pivots, changes, and challenges. While most people would shy away from the idea of launching a business during a global crisis, Ernstsson is perhaps living proof that not only is it a good decision, it’s the best business decision one can make. Key Takeaways Thor Ernstsson discusses how he first began working at Zygna, and how he felt about the global success of Farmville His next business ventures, including Alpha and Strata Why he decided to pivot the company The importance of “now”, and why starting a business during a crisis is a good idea The decision to launch a business that aimed to connect people, while it was the start of the pandemic How to change the world, and why you should always aim to solve a problem that won’t change The importance of customers and why they need to be invested in your business’ success

Transcript

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0:00.0	This is episode number 336 with Thor Ernestin of the Founder Podcast.
0:07.6	What you need is thirst.
0:09.4	You need to be a thirsty human.
0:11.2	Who is intent on learning.
0:13.5	It's a really fascinating exploration of human potential.
0:19.3	The Founder Podcast. Even the greatest entrepreneurs had help if you want to learn from
0:26.4	the most successful founders on the planet you are in the right place branson mark cuban
0:31.9	tony robin tim ferris harriano humphington steve case gary v sophia homerosa mack corcoran
0:36.8	damon john learn from the greatest minds in business today with interviews hosted by Seneca, Steve Case, Gary V. Sophia Amoroso, Barbara Corcoran, Damon John.
0:38.0	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:42.5	This is not your average entrepreneur podcast.
0:46.4	The Founder Podcast.
0:53.2	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let
0:59.3	you know that our goal at founder is to help entrepreneurs succeed however we can by giving
1:05.0	away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,
1:11.8	you name it.
1:13.9	We put out so much content to help you.
1:19.1	And another interesting project that we're working on right now is partnering with world-class founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach crucial
1:25.1	skills like negotiation, finance, e-commerce and so much more.
1:31.4	So if you'd like to get access to these free trainings with founders like this, which is 100% free,
1:38.4	just go to founder.com forward slash free.
1:41.6	Okay, so now let's talk about today's episode.
	...

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