335: From 0 to $65m: With Farmgirl Flowers' Christina Stembel

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 1 December 2020

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Faced with 104 rejections, zero-funding, and the prospect of launching a new business during an economic downturn, Christina Stembel has not only grown her company Farmgirl Flowers to a $65m empire, she has also done it completely bootstrapped. Stembel’s journey from bootstrap to business mogul is nothing short of inspiring. What began as $46k savings and a 2-year window to achieve her goal, her ecommerce flower business saw 5x growth in the first 2 years. As Stembel says, “the fact that I was able to bootstrap without running out of money is the biggest accomplishment of my life” In this interview, listen in to discover how Stembel marketed and advertised her brand on a shoestring budget, the importance of word-of-mouth and how that helped her achieve her first million, and why she views FarmGirl Flowers as the workhorse among unicorns. Key Takeaways How Stembel started FarmGirl Flowers, and why she gave herself 2 years Marketing on a shoestring budget Complications she faced selling perishable products Why she views FarmGirl Flowers as a workhorse among unicorns The importance of product-quality, and why she believes that a good quality product will outsell any level of marketing The future of FarmGirl Flowers and reaching her first billion

Transcript

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0:00.0	This is episode number 335 with Christina Stemble of the Founder Podcast.
0:07.6	What you need is thirst.
0:09.4	You need to be a thirsty human who is intent on learning.
0:13.5	It's a really fascinating exploration of human potential.
0:17.0	Now.
0:19.6	The Founder Podcast.
0:22.3	Even the greatest entrepreneurs had help.
0:25.2	If you want to learn from the most successful founders on the planet, you are in
0:29.4	the right place.
0:30.9	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Arianna Humphington, Steve Case, Gary V,
0:35.3	Sophia Amorosa, Barbara Corcoran, Damon John.
0:38.0	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:42.5	This is not your average entrepreneur podcast.
0:46.4	The Founder Podcast.
0:53.2	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let
0:59.3	you know that our goal at founder is to help entrepreneurs succeed however we can by giving
1:05.0	away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,
1:11.8	you name it.
1:13.9	We put out so much content to help you.
1:19.1	And another interesting project that we're working on right now is partnering with world-class founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach crucial
1:25.1	skills like negotiation, finance, e-commerce, and so much more.
1:31.3	So if you'd like to get access to these free trainings with founders like this, which is 100%
	...

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