336: Kim Hoegger Home: Creating Multi-Revenue Streams

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 26 June 2018

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to the show! We have a special episode today, with Kim Hoegger, the award-winning owner, and designer of Kim Hoegger Home. On the show today Kim talks to us about her passion for antiques, retail store ownership, her days as a restaurateur, and also about her thirty plus years of experience in residential and hospitality design. Listen in to find out more. Kim's business sense, her Southern charm, and her hospitality have all helped her create a design firm that delivers sophisticated, yet livable interiors to clients that return project after project. She is a designer with an eye for fresh, personally curated interiors and she brings a sense of warmth to each and every interior project she creates. With her classic, yet eclectic style, she easily mixes the old with the new in a refreshing way. From coastal to cottage, rustic to chic sophisticated, Kim creates interiors where her clients feel at home in spaces that enhance the lives they lead. Listen in to find out what she has to share on today's show! Show highlights: About the exciting launch of Kim's new textile designs! What to expect when you dive right in and go after your dreams. Where to go after working out your initial design concept. Some things to think about that may not have occurred to you before. Having to wear many different hats, as a designer. The awesome advice that Kim received, that really took her to the next level. How Kim managed to align with just the right person! What it really takes to build a platform with your brand- and recognition too. What Kim has accomplished in a really short time, by hiring a publicist. Finding the right balance with a new endeavor. Why you should really get your work professionally photographed. Going after your dreams with your eyes wide open. How Kim handles the sale of her fabrics. Having a licensed product is no sideline- it's another whole business! All about Kim's new retail showroom. Kim really knows her clients well, so her buying process is very streamlined. What's coming up for Kim in the future? Kim's way of re-branding her products. Kim has also started coaching new designers and business owners. Other episodes mentioned on this show: Amy Flurry #108 and #323 Andrew Joseph #39 Steve and Jill McKenzie #304

Transcript

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0:00.0	Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,
0:05.6	which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?
0:11.1	Big news, right?
0:12.6	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.2	Now, the batch designers exhibit is titled the Underground Library,
0:23.8	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.6	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,
0:43.5	artifacts, and books of black legacy.
0:46.9	In reimagining and repurposing the Andrew Carnegie Personal Library,
0:52.7	badge invites you to examine the power of home libraries
0:56.1	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.3	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.7	the flat panels for the windows. We used a custom design fabric
1:12.5	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a
1:20.0	point to visit this inspired space the next time you are in New York City. The exhibition runs
1:25.5	from November 24 all the way through August 10th,
1:30.0	2025. So you have plenty of time to get this on your calendar. We will put links in the show notes.
1:49.1	Welcome to a well-designed business.
1:52.9	My name is Luann Nigara, and I'm so glad you found this podcast.
1:59.0	Together with my husband Vince and our partner, Bill, we have grown our company Windowworks from the ground up. So I know and I understand the challenges you face in running your interior design business.
2:05.4	I also know that your talent alone isn't enough to ensure your success.
	...

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