336 GID How to Be Memorable (Part 1): Storytelling Tricks

Modern Mentor

Macmillan Holdings, LLC

Careers, Business, Management

4.3 • 720 Ratings

🗓️ 3 November 2014

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

Story-telling is the foundation for effective, memorable communication. Do it properly to hook your reader, draw them in, and keep their attention through the end. Here's how. Visit the website: http://bit.ly/1qnxGmb

Transcript

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0:00.0	This is Stevea Robbins.
0:04.3	Welcome to the Get It Done Guys, quick and dirty tips to work less and do more.
0:08.9	Listener Andreas from Munchin writes in,
0:11.4	I really enjoy the little humorous side stories you create to enforce your topics.
0:15.6	These make your podcast special and easy to listen to.
0:18.2	How do you do it?
0:19.4	Is it just genius?
0:24.1	Well, Andreas, I'm so modest that I would never claim that it's genius, or at least it isn't just genius. Once
0:29.7	upon a time, Harvard Business School hired me to help redesign their curriculum. Step one,
0:34.7	learn how human beings learn. So I spent a year reading everything the human race knows
0:39.5	on learning theory. Stories figure prominently. So, let's step behind the curtain and join me for
0:46.5	the storytelling journey. Humans remember stories. According to the book Making Connections by
0:53.8	Jeffrey and Renata Kane, humans have two
0:56.4	separate memory systems. The one we usually think of is the taxon memory system, and that's the one
1:01.7	that remembers words and ideas, abstractions, facts, and figures. It's the one that keeps forgetting
1:06.3	your boyfriend, girlfriend, spousal equivalent, or polyamorous family unit's birthday, because
1:10.4	taxon memory requires study, repetition, and effort to use.
1:15.9	Memory System number two is the locale memory system.
1:19.3	It's always on.
1:20.8	What did you have for dinner last night?
1:22.5	Where?
1:23.7	I'll bet you can remember these things easily, and you didn't require rehearsal.
	...

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