This is Stevea Robbins.

Welcome to the Get It Done Guys quick and dirty tips to work less and do more.

In the last episode about using stories to be memorable, listener Andreas asked how to create

powerful stories that make content memorable and motivating to an audience.

He claimed that I'm a genius and I modestly protested that it's nothing special.

I've since discovered that I was wrong. I am a genius and I modestly protested that it's nothing special.

I've since discovered that I was wrong. I am a genius. And for an appropriate fee, I'm thrilled to apply my genius to help you create compelling memorable stories that raise money, acquire

customers, get you a job, or help you become a powerful leader who can take over the world.

Just visit steverrobbins.com to contact me. And in that episode, we discovered

why stories are so memorable, how your content becomes the plot of the story, and how we need to

begin a story so that people get drawn in and really want to hear the rest. Now, that was all about

the conceptual planning parts of the story. Today, we'll discuss creating the specifics. Creativity demands a notebook. First and

foremost, grab one of those little three-by-five notebooks and a pencil and carry it around with

you everywhere. A lot of the ideas for stories come from real life and you want to be able to jot them

down quickly and easily. Use a paper and pencil because, as I've mentioned in previous episodes, research shows that

handwritten notes get retained more thoroughly than electronic ones. You want that. You want it all

bouncing around in your unconscious mind so that these ideas come back and they come out when you

need them. A computer can log them, but they won't come to mind when you need your creativity.

Find your

characters from real life. Every good story needs characters. Characters are easy. I just take them

from real life. When you meet someone and you think, ha ha ha what a character. That means literally,

write them down, make a few notes as to their defining characteristics so that you can weave those

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