334. The Operating System of a Product Based Business, Balancing Life with Business Growth + How to Get Those Early Customers with Danielle + Kayleigh from Clearstem Skincare

the bossbabe podcast

Natalie Ellis

Entrepreneurship, Education, Marketing, Self-improvement, Business

4.9 • 2.6K Ratings

🗓️ 7 November 2023

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you have a growing product- based business, or are wanting to know how to start an online product store, tune in to hear BTS of the skincare brand that’s going viral. We’re getting an in-depth look at the strategies it takes to build a successful business AND what it actually looks like to run a fast growing company as you scale. In this episode, Danielle + Kayleigh, co-founders of CLEARSTEM Skincare share everything with me from the operating systems they use to run their product- based business to the best marketing advice they received in the beginning of their business. Something CLEARSTEM Skincare embraced early on was connecting with their customers and they’re sharing how they took their company from selling their flagship serum in one clinic, to building a full product line and selling internationally. HIGHLIGHTS What to consider when starting and creating a product-based brand How CLEARSTEM went from their flagship serum being sold in the clinic to building a full product suite, selling online and creating an educational platform on their Shopify site The best marketing advice they received at the beginning of their business that they still use today The platforms, tools & structure CLEARSTEM uses as a virtual team Why Kayleigh and Danielle invest in a co-founder Executive Coach LINKS Use the code BOSSBABE for 15% OFF at clearstemskincare.com FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie CLEARSTEM: @clearstemskincare

Transcript

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0:00.0	some of the best advice that we still reference to this day.
0:04.2	If you do all the things to make it rain,
0:06.3	like you're paying for some huge influencer to post to you,
0:09.6	you're going on some huge podcast,
0:11.0	like you're doing the really big like top of funnel
0:13.4	awareness things and you're it she called that making it rain because like it's all
0:16.9	coming down ready if you don't have the buckets to capture it in it's just going
0:21.4	to go down the dream. A boss babe is unapologistically ambitious
0:26.0	and paves the way for herself and other women to rise,
0:29.0	keep going and fighting on.
0:31.0	She is on a mission to be her best self in all areas. It's just believing in yourself.
0:35.1	Confidently stepping outside her comfort zone to create her own vision of success. Welcome back to the Boss Bay Podcast. Okay, I have got a good one up my sleeve for you right now.
0:50.3	I got the chance to sit down with the founders of Clearstems skincare, Danielle and Cayley. They are phenomenal business women and what they don't know about
1:01.6	skincare is not worth knowing.
1:03.6	What I really wanted to do in this interview was go more behind the scenes of their business
1:08.0	because I know they've done a lot of interviews where they share their story,
1:11.8	how they got into skincare, what their business does what their products do and a lot of advice on
1:17.6	Hominal acne all of that kind of thing and you can find those interviews I really wanted to take this interview in a different
1:23.0	direction because this is the Boss of a podcast. You're all here for
1:26.2	business and wanting to know the nitty gray behind the scenes. So I was saying
1:30.9	to them just after the interview, I was like,
1:32.5	I hope I didn't go too in detail and ask too many prying questions.
	...

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