332 - What happened to George T Stagg and why do some MGP brands have hype? on Bourbon Community Roundtable #62

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 18 November 2021

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

We've taken a bit of a hiatus, but we're back and we've got two topics that are hot. A few months ago, Buffalo Trace announced there would be no George T. Stagg in the 2021 release of the Antique Collection. Many theories arose such as holding it back on purpose to create a media frenzy or potentially having a new brand come from it. However, Buffalo Trace has gone on record saying it didn't reach the standard they come to expect from it. We'll analyze this from both sides. In the second half of the show, we'll look at the sheer volume of brands that are built on MGP and how some have hype and some are still finding their way. Show Partners: Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com. Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more. Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com. Total Wine and More is wonderland for wine, spirits, and beer lovers! Explore more in store or online at TotalWine.com. Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com. Show Notes: This week’s Above the Char with Fred Minnick (@fredminnick) talks about bourbon advertising. BTAC was missing George T. Stagg this year, what are your thoughts on this? Do you think they are holding the bourbon back for another purpose? Does it feel like a PR stunt? What do you gain by going to the NY Times? Did any of the BTAC bottles not live up to the hype? Why do some MGP brands have more hype than others? How sustainable are the higher priced MGP bourbons? Is it hard to stay excited about MGP based brands? Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining. @bourbonr @breakingbourbon @sippn_corn Support this podcast on Patreon

Transcript

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0:00.0	It's like, I don't know if I want to try it, but I kind of want to try it.
0:02.9	Kind of see how bad it is.
0:04.4	Yeah.
0:05.5	You tell me something's bad.
0:06.8	I'm like, I got to try it.
0:19.6	This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news,
0:25.3	reviews, and interviews with people making the bourbon whiskey industry happen.
0:29.6	And I'm one of your hosts, Kenny Coleman.
0:31.8	We've taken a little bit of a haytis from the Bourbon Community Roundtable, but we're back,
0:35.6	and we've got two topics that are hot.
0:38.4	A few months ago, Buffalo Trace announced there would be no George T. Stag and the 2021 release
0:44.0	of the antique collection. Many theories started circulating, such as holding it back to create a media
0:50.1	frenzy or potentially having a new brand come from it year from now.
0:58.6	However, Buffalo Trace has gone on record saying it didn't reach the standard that they come to expect from it, yet they knew about this months prior.
1:02.3	We're going to analyze this from both sides of the fence here.
1:05.5	And in the second half of the show, we look at the sheer volume of brands that are built on
1:10.2	MGP and how some have height and others
1:13.5	are still trying to find their way. With that, enjoy this week's episode and now here's
1:18.5	Fred Minnick with Above the Char.
1:22.2	I'm Fred Minnick and this is Above the Char. This week's idea comes from Todd Van Orman,
1:29.0	who writes me on fredminic.com.
1:32.3	Why, from a marketing standpoint,
	...

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