331: [On Air Coaching] How to Decide Whether to Specialize with Louise Brogan

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Natalie Eckdahl

Business, Female, Podcaster, Tank, Twitter, Media, Biz, Social, Management, Mom, Entrepreneurship, Chick, Productivity, Children, Eckdahl, Google, Facebook, Shark, Entrepreneur, Plus, Paradise, Balance, Bizchix

4.8 • 630 Ratings

🗓️ 16 August 2018

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

Social media is always top of mind for businesses these days, and social media specialists face a unique challenge in their business - to either specialize on one platform, or specialize in one industry on multiple platforms.

Louise Brogan, social media specialist, joins me on this on air coaching call to discuss her business of helping people figure out how to use social media for their businesses. We dive into how to capitalize on Louise’s success creating visibility in her local space, and discuss the feasibility of catering to different avatars with the same messaging.

I also help Louise to see the value of what she is doing, and suggest a time-study for her to measure her activities and financial payoff for that work she does. This chat is also a reminder to Louise that it’s okay not to know where to specialize when starting out, but for social media, particularly in dealing with larger organizations, finding and honing in on that specialization is key to becoming the expert in that field.

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This episode was first published at BizChix.com/331. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at http://bizchix.com/category/team/.

Transcript

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0:00.0	Have you received your free gift from us yet?
0:03.3	It is an epic resource that goes through the stages of small business, the challenges,
0:09.0	what to focus on at each point, and much more.
0:11.5	Go to bizchicks.com slash stages, B-I-Z-C-H-I-X.com slash stages.
0:23.8	She's busy juggling her own internet business. A tween.
0:25.4	Whatever.
0:26.5	A toddler.
0:27.5	An infant.
0:29.4	A labradoodle.
0:30.8	And her husband.
0:31.9	What's for dinner, sweetie?
0:33.2	In her spare time, she talks to successful female entrepreneurs.
0:37.0	And a few cool dudes about their journey and how they make it all work.
0:41.8	Welcome to the Biz Chicks podcast with your host, entrepreneur, MBA, and mom.
0:47.9	Natalie Eckdahl.
0:49.6	Hey, Biz Chicks.
0:50.6	When this episode airs, my family will be in the throes of the first week of school for our high school daughter, who is a junior.
0:58.5	I still do not understand why schools start before Labor Day. I want to go back to the old days.
1:05.5	Well, I've been doing a series of honor coaching calls with women in various stages of their business, which I define as
1:11.8	startup, validate, scale, and multiply. If you have not yet listened to the episode I did on the
1:17.5	stages of small business, I'd love for you to go back and listen after this one. In it, I share
1:23.0	the Biz Chicks Entrepreneur Growth Framework I presented at BizChicks Live last year.
	...

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