330: [On Air Coaching] When to Hire in a Rapidly Growing Business with Marcella De Laurentiis

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Natalie Eckdahl

Business, Female, Podcaster, Tank, Twitter, Media, Biz, Social, Management, Mom, Entrepreneurship, Chick, Productivity, Children, Eckdahl, Google, Facebook, Shark, Entrepreneur, Plus, Paradise, Balance, Bizchix

4.8 • 630 Ratings

🗓️ 9 August 2018

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What’s the next step for an entrepreneur who has built and rapidly scaled her service-based business to multi-six figures? Marcella De Laurentiis, founder and solopreneur of HelpWithApps.com, joins me on this On Air Coaching call to discuss her next steps.

Since Marcella launched her business about a year ago, she has grown and scaled it rapidly. Now, she’s ready for the next step: creating more passive income streams. We explore the idea of creating a mid-tier offering and the possibility of an online course to free up more of Marcella’s time. I also talk Marcella through the importance of creating an email list, and share some tips for upselling to clients.

Marcella also uses a unique platform to capture clients, Reddit, and we discuss some strategies for leveraging Reddit by creating and demonstrating value to prospects without giving everything away. Group coaching programs for various client groups in different stages is another strategy that could be good for Marcella’s business, but at the end of the day, it all comes down answering the question: Should she hire and start building a team?

Get your Free BizChix Entrepreneur Growth Framework Resource Packet

Connect With Marcella:

Books or Tools or Events Mentioned:

BizChix Episodes Mentioned:

Work With Natalie:

Work with Shelli:

This episode was first published at BizChix.com/330. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at http://bizchix.com/category/team/.

Transcript

Click on a timestamp to play from that location

0:00.0	She's busy juggling her own internet business.
0:05.3	A tween.
0:06.5	Whatever.
0:07.4	A toddler.
0:08.5	An infant.
0:09.7	A labradoodle.
0:11.7	And her husband.
0:12.9	What's for dinner, sweetie?
0:14.1	In her spare time, she talks to successful female entrepreneurs.
0:17.9	And a few cool dudes about their journey and how they make it all work.
0:22.8	Welcome to the Biz Chicks podcast with your host, entrepreneur, MBA, and mom.
0:29.0	Natalie Eckdahl.
0:32.9	Hey, Biz Chicks. Thank you for joining me today. I know that you have a choice of where to listen,
0:38.1	and it means so much when you choose to tune in here. I hope you're having a brilliant day.
0:44.0	This episode will air right before my daughter starts back up to high school.
0:48.3	She's going to be a junior this year, which honestly is just insane to me.
0:52.9	Some of you may think I was a very young mom when I had her because I also have two little
0:59.5	ones.
1:00.0	I have my sons, Tahoe and Jett, who are ages 6 and 3.
1:04.2	But it's actually the opposite.
1:07.7	I am an older mom of little guys and I had Aurora when I was 29, so not super young,
1:13.5	kind of like an average age, I think. But that makes me 45 going on 46 next month. So I actually
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Natalie Eckdahl, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Natalie Eckdahl and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.