331 - Is Email Dead? 3 Marketing Myths That'll Destroy Your Business — If You Let Them
The Marie Forleo Podcast
Marie Forleo
4.7 • 1.8K Ratings
🗓️ 15 November 2022
⏱️ 9 minutes
🧾️ Download transcript
Summary
Is email dead? Can you really make money from a small list? Do you need social media to make it in business these days? Listen now to debunk three dangerous email marketing myths and discover the most profitable marketing channel there is in 2022.
Transcript
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| 0:00.0 | Today we are talking about one of my favorite tools in the whole world, especially if you're a small |
| 0:05.5 | business owner, you're an entrepreneur or your freelancer who likes to make money and make a |
| 0:09.9 | difference with your business. Now this is the one area that I see people consistently neglecting |
| 0:15.6 | and I can't believe it because it's the one that makes you the most money if you do it right. |
| 0:22.8 | Hey, I'm Marie Forleo and this is the Marie Forleo podcast. If you want to talk about your |
| 0:28.0 | business, your life, your health, your relationships and even more, I got to tell you you are in the |
| 0:33.2 | right place. We do it all with humor and heart. So let's dive in. So I've been talking about this |
| 0:40.6 | for my goodness over 20 years now and I keep talking about it because it keeps making good money |
| 0:45.6 | and people keep ignoring it more and more. So you want to know what it is? I'm going to tell you |
| 0:50.5 | it's email marketing. I want to bust three common myths that I hear all the time about the |
| 0:57.8 | power of email marketing because I want you to start making more money in your business. |
| 1:03.8 | Myth number one is that email marketing is dead and all the action is on social media. |
| 1:10.0 | Have you heard this one before? My goodness, I've heard it all the time. It could not be |
| 1:14.7 | further from the truth. Let me tell you something. I've been running a very profitable business for |
| 1:19.2 | 22 years and email is still the number one way that we convert prospects into buyers. We let |
| 1:25.3 | people know what's happening. We get them into our business excited about our business and we |
| 1:29.6 | deliver results. So don't let anyone tell you that. And it's not just my opinion. I got some good |
| 1:34.0 | stats to back this up. Stat number one. So email ROI stat from 2022. That is this year. You can make |
| 1:41.1 | $36 for every $1 spent. I don't know about you, but I will spend $1 to make $36 all damn day. |
| 1:51.6 | 77% of marketers have seen an increase in their email engagement over the last 12 months. |
| 1:57.4 | And get this. Email marketing revenue is estimated to reach almost 11 billion. Yes, that's |
| 2:03.8 | with a B by the end of 2023. And look, even if you don't believe the stats, you have to understand |
... |
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