We tend naturally to credit the individual with all the success.

We forget all the hundreds of people around Beyonce, for example,

that work on making Beyonce a Beyonce.

But the dark side of that is that when we fail, we do the same thing.

So we're very blamed for people when we get things wrong

and when we don't succeed, when we don't become the next Steve Jobs,

we don't become the next Beyonce, which lets face it is the story for 99.99% of us.

We do the same thing, we blame ourselves and we turn ourselves

and that's extremely dangerous.

Welcome to the show.

I'm Jordan Harbinger.

As always, I'm here with my producer Jason DeFilippo.

On this episode, we're talking with Will Store, author of Selfie,

how we became so self-obsessed and what it's doing to us.

Don't be misled by the title.

This is a deep, thick, dense read.

And today, we'll explore the idea that we really care what others think about us.

No surprise there.

We want to be like the people who are more successful or thinner than we are.

We each create our own narrative.

And these are often highly fictionalized narratives about who we are.

However, the trouble can really erupt when our heroic self-stories clash brutally with reality.

...