#33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)

Why That Worked – Presented by StoryBrand.ai

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 18 August 2025

⏱️ ? minutes

🔗️ Recording | iTunes | RSS

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Summary

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most!

Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That’s the real test of a name: if you have to explain it, it’s not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It’s your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?

In today’s episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You’ll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone’s brain. Listen in to discover the simple shifts that make your message irresistible.

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Transcript

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0:00.0	You're listening to the Why That Work podcast presented by storybrand.a.I.
0:07.7	If you've ever wondered why certain brands, trends, or cultural phenomena find success while others don't,
0:12.6	you're in the right place. Every week we unpack why something worked,
0:15.9	then give you actionable insights that you can use in your own life.
0:19.4	Now let's dive in with your hosts, Donald Miller and Kyle Reed. Today, I am talking about a product, Don, that I'm obsessed with. But I'm not going to tell you what it is. I'm just going to give you the name. The name of the problem. I like this game. I want you to tell me what you think they do sell or create. What do do you sell or? We think the chances of me knowing what it is are?
0:37.9	About 7.4%. So it's bad. It may be. Well, yeah. The product is called a snipped. Snipped is the product. Yes. S-N-I-P-D. Snipped-D. Snip-D. No apostrophe. It is a, I'm guessing now.
0:35.7	Yes.
0:36.4	It is a home I'm guessing now.
0:54.8	Yes.
0:55.5	It is a home circumcision kit.
0:59.2	Close.
1:01.4	Close.
1:03.9	There probably is a company out there named that, but that's not the product I'm obsessed with.
1:08.1	Yeah, right now.
1:10.2	Snipped is a podcasting app that uses AI to gather information of things you've listened to.
1:18.2	I mean, I see the loose connection.
1:21.0	It's a very loose connection.
1:22.7	But there would be a stronger connection with snipped and home circumcision than there would be
1:27.1	snipped and whatever the podcast app. So I obsessed with this podcast I would call that I would
1:32.2	call that knowledge gather okay or gather gather gather gather gather gather gather gather is a good name yeah
1:37.6	gather gathered gathered yeah it gathers in from that's a good name or curator yeah yeah yeah yeah
1:42.7	yeah so their tagline is remember everything you learn from podcast. If they were like, hey, we can do clip downs of your podcast after you're done recording and put it on social media. Snipped is kind of interesting. Yeah, it could work. But Snipt is a very strong cut. You know, makes me think of cutting. Yes. I'm not saying it's now that you've educated me about it, I'm like, okay, but the point is whenever you're coming up with the name of a product, you don't want to have to say what it is is. Yeah. Because you're not around. You're not around every customer who's hearing about you to explain it. So if you're not around, then they're hearing something and they don't know what it is. Which I think the tagline is good and does a decent job. It's remember everything you learn from podcast? Snipped. Remember everything you learn from podcast. Yeah. I mean, it's better. It's getting there. Remember everything you learn from podcasts. I still don't understand that you're summarizing. That's what they're doing, right? You're summarizing an episode. So the way the utility works is that it uses AI to analyze the podcast. And then as you're listening to it, you can click the snipped button. And it will remember what you click. Or the curate button. The curate button or the gathered button.
	...

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