You're listening to the Why That Work podcast presented by storybrand.a.I.

If you've ever wondered why certain brands, trends, or cultural phenomena find success while others don't,

you're in the right place. Every week we unpack why something worked,

then give you actionable insights that you can use in your own life.

Now let's dive in with your hosts, Donald Miller and Kyle Reed. Today we're on Magic Spoon. Done. I'd never heard of it. Before today. In fact, when you said Magic Spoon, knowing that we always talk about products, we're going to talk about magic spoon, I assumed it was sort of an infomercial, like non-sticking spoon, like a non-stick pan.

That's where mine went, which is interesting that that's the name of the company.

And when somebody just says the name of the company or the product, I thought it was something else.

That would normally be a mark against you.

Yes.

Like if I need to know when you name the product kind of what it is and what it delivers.

So that's the first thing our listeners can learn.

You know, if you get the product name right, it really helps you.

You don't have to, but it means that you have to now educate me about what you're talking about rather than the product telling me what you're talking about. Yeah. So if you're starting out, if your Magic Spoon, they start

in 2019 and you come up with that name as from a tactical standpoint about communicating about

what the product is itself. Yeah. Would you lean into that name first to kind of try to make that synonymous? I mean, Look, imagine, you know, how can you argue with their success? We're going to get into their success in the numbers in a minute. And that's what people tell me all the time. Well, you know, nobody knows, you know, Coke doesn't say that it's a soda. It's just Coke. Well, they're like several trillion dollars into this. I think it says like since 1908 on their can. Yeah, exactly. So,

you know, they don't, they no longer have to educate people. But, you know, if you're, if you're releasing a toaster and it's called quick toast, you know, or something, then I kind of know that thing's going to make toast quick. And that really is an advantage if you're launching a product. And so there are a lot of times when somebody's launching a product and the name of it is what happens is the brain has to burn calories. The brain burns

calories processing information. And if you say to me Magic Spoon, and I assume it's some sort of new

kitchen device, you know what I mean? Like a device that you, you know, you ladle

soup out of that has some sort of gimmicky thing to it. If my mind goes there, you have to

burn two sets of calories in terms of chunked thinking. You've got to un, I've got to unthink

what I thought it was and then rethink what it actually is.

So that's the principle there.

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