328. How Auctioning a VIP Day on Instagram Generated $9,700

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 23 February 2026

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This is a free preview of a paid episode (42 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Dr. Nata Salvatori, founder of the Accidental CEO, works with entrepreneurs who have built reliable revenue but are still tangled in the weeds of their business. In today’s case study, we’ll be examining how Nata hosted a 24 hour auction on Instagram for her VIP day service, sparking a bidding war that resulted in $9,700 in related sales. The magic here wasn't just in auctioning off a VIP day, but it was also the pre-auction, during auction, and post-auction stack of actions that built on each other to get the most juice out of her squeeze. We go over a 9-page document with all of the details of her strategy and execution, so listen in to discover how this unique marketing campaign turned into a visibility play, a list builder, a workshop filler, and a VIP day booking system all rolled into one. Connect with Nata: https://accidentalceo.co/ CEO Capacity Audit Quiz: https://www.tryinteract.com/share/quiz/69406257520071b3d67558b4 Happy Hour Meetup: https://accidentalceo.co/happy-hour IG: @accidentalceo.co Check out our 2026 events directory: https://www.cubicletoceo.co/2026-events If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠our premium feed⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The world moves fast. Your workday? Even faster. Pitching products, drafting reports,
0:07.3	analyzing data. Microsoft 365 copilot is your AI assistant for work, built into Word, Excel,
0:14.5	PowerPoint, and other Microsoft 365 apps you use, helping you quickly write, analyze, create, and summarize. So you can cut through
0:23.1	clutter and clear a path to your best work. Learn more at Microsoft.com slash M365 copilot.
0:29.7	The following is a free preview of a paid episode on Cubicle to CEO's premium podcast feed.
0:37.6	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
0:43.2	the business questions you can't Google.
0:45.9	I'm your host, Ellen Yin.
0:47.6	Every Monday, go behind the business in a case study style interview with a leading entrepreneur
0:52.2	who shares one specific growth strategy they've
0:55.1	tested in their own business, exactly how they implemented it, and what the results and revenue
1:01.1	were. You'll also hear financially transparent insights from my own journey, bootstrapping
1:06.3	our media company from a $300 freelance project into millions in revenue.
1:19.6	Hi, everyone.
1:20.5	Welcome back to the show.
1:21.7	This is our first case study back in the new feed in the premium feed. So welcome everyone who's listening over here.
1:30.6	If you're hearing the preview on our public feed, then come on over to the premium feed to hear the
1:35.6	full episode. But we have a really great case study for you today. Today's case study actually
1:42.0	kicks off a multi-episode series on the most unique
1:45.9	ways to sell a product, offer, or service. And I'm super excited to welcome my dear friend,
1:51.8	Dr. Nata Salvatore, founder of the accidental CEO to our show. A little intro to Nata.
1:57.7	She works with entrepreneurs who have built reliable revenue but are still
	...

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