You're listening to the Heart and Hustle Podcast. We are your host,

Evie McCloud and Lindsay Roman. Welcome to the party. If you haven't yet hit that

subscribe button, make sure to do so so you don't miss out on an episode every single week.

Now today's episode is a have a pen and paper in your hand kind of episode.

It is nerdy and nitty gritty and every business owner needs to listen.

We had the pleasure of bringing on a Facebook and Instagram ads expert Tara Zerker.

Now Tara is an advertising expert who has taught thousands of business owners to rapidly

scale through the power of Facebook ads.

She is the founder of Successful Ads Club, a high-touch support platform where business owners

receive step-by-step training to

master their own lead generation. The expertise Tara shares through

Successful Ads Club is built on her years of owning a successful ad

agency which manages five million million per year in ad spend

generating millions of dollars in revenue for industry-leading clients including

New York time best-selling authors, 8-figure business owners, and social influencers.

Tara is passionate about demissifying Facebook ads for entrepreneurs who are

overwhelmed, skeptical, or just plain over it. Now, today we talked with Tara all

about the ads so hala get ready to get nerdy with us.

She started off by setting the stage explaining what business models can be best served by Facebook ads, what foundational back-end business setups

you need to have in place before you start running ads and a breakdown of

three main different ad strategies and how you can utilize each. We then go even deeper into the matrix of

Facebook ads but man did Tara make it so easy to understand that let me tell

...