Hello everyone and welcome to another episode of Sigma Nutrition Radio.

I am your host, Danny Lennon.

And today we're looking at the topic of how to apply behavioral science to nutrition.

But whilst all of us will acknowledge that psychology, human behavior, behavior change are all incredibly

important. How many times do we really systematically embed that within either interventions

that we're using or content that we're creating or messaging that we're putting out.

Do we have a continuous systematic approach to making sure we are going to or have the highest probability of creating real change?

And that's what we're going to hopefully explore today with today's guest, David Dunn,

who is a longtime performance nutritionist based in the

UK has worked at the highest levels within elite sport going from working with PGA tour golfers.

He's worked with various elite sports teams in rugby union.

He's worked with Harlequins.

He's worked with Queens Park Rangers in soccer. He's worked with Harlequins. He's worked with Queens Park Rangers in

soccer. He's worked with Bradford Bulls in rugby league and so on. But he's at the moment also

completing really interesting doctoral research for his PhD at Liverpool John Moore's University,

where he has been looking at this area of behavior change,

embedding behavior science into nutrition interventions and messaging, and how that actually

makes an impact for athletes receiving sports nutrition messages. And so we're going to try and

explore some of that and be able to pull upon both the research

that David's been doing as well as some of his experiences as a practitioner.

So I think this is going to be incredibly useful to everyone.

And there are going to be a couple of specific resources that are mentioned within this discussion that relate to how

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