Guys, social media is going to continue to be an extremely important part of your overall brand strategy.

Now social media guys is a long-term game.

No matter what people tell you about TikTok and the viral potential of TikTok, which again is there.

Like I'm not discounting that. It's not guaranteed.

I think that's where the disconnect is, is people think like,

oh, sweet, yeah, what's your social strategy? Oh yeah, I'm going to just post on TikTok, go viral,

make a ton of money. That is not guaranteed.

What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.

In this episode, we're going to talk about leveraging social media strategies for e-commerce brands in 2024.

Got to give a shout out for this episode to two of my Jaguar students, Phil and Lydia, they recommended this podcast episode.

We were messaging for our, you know, Jaguar coaching program.

And they're doing great, by the way.

Again, shout out to them for putting together a really awesome slide deck presentation

about their overall brand strategy, product strategy.

They've done a great job up to this point.

I have a few other students also who've done a great job kind of putting together their brand

vision, their product vision. But they asked me just the other day, you know, what can we be doing

right now to get ready, you know, as we're kind of waiting on Chinese New Year and, you know,

sourcing and doing some other things. And they were talking about what would be

your advice for a social media strategy in 2024? I did an episode like this back in March of

23. And so they're kind of asking like, have things changed since, you know, almost a year, right?

Almost a year since I guess I last put out social media strategy type of podcast episode.

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