#325 - I tested the low price launch strategy on one of my own Amazon products
Selling on Amazon with Andy Isom
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 26 February 2024
⏱️ 22 minutes
🧾️ Download transcript
Summary
In this episode, we dive into pricing strategies. Discover how setting lower price points can lead to surprising profit margins. I share insightful results from a recent experiment where a product was launched at a lower price, unraveling the potential for substantial profit generation.
⬇️ Click to view my available resources!
Sellerboard: http://sellerboard.com/?p=01393
SmartScout: https://smartscout.com/?fpr=andy71
Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You can actually make way more profit at lower price points than at higher price points with higher profit margin. |
| 0:10.0 | This is a very interesting takeaway because it's pretty counterintuitive for a lot of people, including myself. |
| 0:16.0 | You know, I try to teach students, which again, I still believe this, so I don't want to say like Andy, you're completely reversing on what you've been teaching no I still believe this my point |
| 0:23.3 | being you could actually make more money what's up guys you're listening to |
| 0:34.1 | another episode of selling on Amazon with Andy Isam. |
| 0:38.2 | I tested the low price launch strategy on two of our own products. |
| 0:44.4 | And in this episode, I'm going to share with you guys the results of this test. |
| 0:49.0 | The low price launch strategy is something that I've mentioned a lot lately to students in my coaching program. |
| 0:54.8 | I've been talking more in depth about how I've been executing this and kind of my |
| 0:58.9 | philosophy behind this on my weekly live Q&A call. I do want to give a little bit of a shout |
| 1:03.9 | out to where you can watch my weekly live Q&A call. That is by far the best place to get the most up-to-date information about |
| 1:12.9 | Amazon news and updates, what's changing with Amazon's requirements, new strategies, new features |
| 1:19.2 | that are coming out on Amazon every week. I'm sharing this. I'm sharing what's happening |
| 1:23.1 | in the news in the world of e-commerce in the world of Amazon. I'm sharing articles. I'm talking more |
| 1:27.8 | in depth about what's working and what's not for our brand for my students' brands, things we're |
| 1:32.5 | testing, things that go well, things that don't go well, and I'm answering questions live from |
| 1:36.8 | students. If you want to watch that weekly live Q&A call, you have a few different options. |
| 1:41.5 | First option is, if you are a student in my Anaconda, Jaguar Light, |
| 1:46.4 | or Jaguar programs, you get live access to this call every week for life. So once you join the |
| 1:52.4 | program, you can attend the weekly live Q&A call indefinitely, as long as I keep doing this, |
| 1:57.4 | and I've been doing this for over three years now with over, gosh, |
| 2:01.0 | how many calls, that's over 150 Q&A calls I think I've done now. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Andy Isom | Amazon FBA Seller & Agency Founder, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Andy Isom | Amazon FBA Seller & Agency Founder and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.