325 Sustainable Marketing by Michelle Carvill

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 2 April 2021

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Sustainable Marketing: How to Drive Profits with Purpose by Michelle Carvill, Gemma Butler, and Geraint Evans

In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability.

Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints, and employee welfare.

Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.

From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing.

This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving, and maintaining these practices in any organization.

A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sustainable-marketing-michelle-carvill

Transcript

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0:00.0	This is Michelle Carville, co-author of Sustainable Marketing, How to Drive Profits with Purpose.
0:06.4	And you are listening to the Marketing Book Podcast.
0:11.9	Welcome to the Marketing Book book podcast helping you keep up with the smartest
0:15.9	thinking in the quickly changing field of modern marketing and now here's your
0:20.8	host Douglas Burdett.
0:23.0	Hello, and thanks for joining me on the marketing book
0:25.8	podcast where each week I publish an interview
0:28.1	with the author of a new marketing or sales book
0:30.1	and which was named by Forbes
0:31.6	as one of 11 Smart Podcasts that will keep you in the
0:34.8	know and named by LinkedIn is one of 10 podcasts that will make you a better market.
0:39.6	Don't worry about taking notes. You can find links to everything linkable in this
0:43.0	episode's website page at marketingbook podcast.com and since you're a
0:47.6	listener to the marketing book podcast and I read every book featured on the
0:51.3	show if I can recommend a specific marketing or sales book or any other resource
0:56.3	I know of for whatever challenge you're facing, send me a LinkedIn connection invite with a message
1:00.9	indicating you're a listener, so I won't mistake you for a spam or
1:04.4	ignore you and I will do my best to get you pointed in the right direction.
1:08.8	I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the
1:15.0	quickly changing and somewhat overwhelming world of modern marketing and sales.
1:19.0	My day job is running a marketing agency that helps manufacturers, industrial companies grow their revenue.
1:24.8	To learn more about the problems we solve and how we do it, visit sales artillery.com.
	...

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