326 Binge Marketing by Carlijn Postma

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 9 April 2021

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Binge Marketing: The Best Scenario for Building Your Brand by Carlijn Postma

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get your audience's attention? And how do you ensure that everyone tells the same story on all those channels?

Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.

Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century.

With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer, or listener.

Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner, you can build on your own loyal and involved audience.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/binge-marketing-carlijn-postma

Transcript

Click on a timestamp to play from that location

0:00.0	This is Caroline Postma,
0:02.0	Sreivest of the book Binge Marketing and best a scenario for the Bauer of New Merck,
0:06.0	and yeah, he lies in the marketing book, Podcast.
0:09.0	This is Caroline Postma, author of Bench Marketing, the best scenario for building your brand and you are listening to the marketing book podcast.
0:20.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:28.0	And now here's your host, Douglas Burdett.
0:32.0	Hello and thanks for joining me on the marketing book podcast where each week I publish an
0:36.1	interview with the author of a new marketing or sales book and which was named by Forbes
0:39.6	as one of 11 Smart Podcasts that will keep you in the know and named by LinkedIn is one of 10
0:44.9	podcasts that will make you a better marketer. Don't worry about taking notes you can
0:48.9	find links to everything linkable in this episode's website page at marketingbook podcast
0:53.2	and since you're a listener to the marketing book podcast and I read every book
0:57.4	featured on the show if I can recommend a specific marketing or sales book or
1:01.8	any other resource I know of for whatever situation you find yourself in or you'd like to learn more about
1:07.3	Send me a connection invite on LinkedIn where we can chat and I will do my best to get you pointed in the right direction.
1:14.0	But, and this is important, make sure to include a message with your connection
1:18.0	invite telling me that you're a marketing book podcast listener,
1:22.0	so I won't mistake you for a spammer. This episode is
1:25.3	sponsored by H-R-F's webmaster tools. What if I told you that you could monitor
1:29.5	your website's SEO health, backlinks, and organic rankings at no cost. You can with
1:35.3	H-R-F's webmaster tools. It's a new, very advanced and easy-to-use free
1:40.9	SEO tool that will scan your site and prioritize precisely what you need to fix to improve
	...

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