You are listening to the Heart and Hustle podcast. We are your host, Evie McCloud and

Lindsay Roman. Welcome friend. Today's episode is pretty much a mandatory listen.

Like I'm sorry, I don't make the rules. Just kidding, I do it's my podcast,

but you are not allowed to skip this episode if you're a business

owner in any capacity that struggles with knowing how to price yourself when to price yourself and

just like a whole lot of feels about pricing like if you feel

unqualified to raise your prices you feel icky charging big bucks all that jazz

listen friend friend listen right here you have to listen to the Queen today. We had the iconic

India Earl on the show to give us a hefty kick in the booty that we need on

pricing psychology. Now India if you haven't heard of her you probably have because

Loki she's the Queen but she is a

photographer and business coach for creatives based out of Salt Lake City Utah her

photography focuses on emotion romanticizing every chapter of life regardless of

how beautiful or broken it may seem on the outside.

She specializes in self-love sessions, empowering women, couples, and small weddings in nature.

She's an avid outdoors and an animal lover raising chickens and honey bees in her backyard with her two dogs.

And her education takes on a holistic approach, sharing mindset for each of our students

so they can learn how to empower themselves,

their business, and their art.

Now today we had a literal life-changing conversation

all about pricing strategy with India.

Have I told you how many times that you need to listen to this episode?

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