I'll drink to that where we get behind the scenes of the beverage business.

I'm Levy Dalton.

I'm Erin Scala and here's our show today. Oh, Most wine bottles, especially in the U.S. contain the same amount of wine,

750 milliliter, 3 4ths of a liter.

Of course we'll have some alternate formats.

We've got large formats and splits, but having fairly universal wine increments in the market is something that came

to be in the 20th century.

Where did the 750 milliliter bottle come from?

And how has it impacted how we think about wine?

The buying and selling of wine from producers to consumers in glass bottles really became

commonplace in the early 1900s. The norm before that was to sell

wine from wineries and barrels which would be tapped in the home. At home glass vessels

would be used to transfer the wine from the barrel to the table top, similar to a decanter.

A size approximate to 750 milliliters was an easily producible size by a glass blower

without having to get too technical in the glass blowing process.

It was also a size that was easy for most people to carry around.

The World Wars also had an impact on determining how much wine should be in a daily portion.

War rations were practical.

Ration amounts would find themselves somewhere on a spectrum,

with the minimum required on one end

and the maximum that could be transported in battle

on the other end.

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