324 - Is Bourbon Broken? Part 1: The Consumer based off Bourbon & Banter

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4.9 • 866 Ratings

🗓️ 23 September 2021

⏱️ 64 minutes

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Summary

Welcome to the first part in a series of "Is Bourbon Broken?" where we take an in-depth look at a multi-part blog series from Bourbon and Banter. In these four episodes, we are going to look at the consumer, the secondary market, retailers and distributors, and then wrap it up once again evaluating the consumer. In this first part, we take a long hard look at the consumer. Are every day bourbon drinkers the ones to blame? What compels people to stand in line for Blanton's? But ultimately, what can we all do as bourbon enthusiasts to educate the broader mass market? Show Partners: Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com. Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more. Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com. Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com. Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com. Show Notes: This week’s Above the Char with Fred Minnick (@fredminnick) talks about bourbon containers. What has helped grow bourbon to where it is today? Is Fred Minnick to blame? Why are people still standing in line for Blanton's? Limited releases vs. every day shelf items. How do we educate consumers? What were your thoughts on Facebook groups in the early days? What do you find exciting when doing tastings? Is chasing bottles with specific dates or batches part of the problem? What advice would you give to everyday consumers?

Transcript

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0:00.0	Got it.
0:01.2	Cool.
0:02.0	Let's rock and row.
0:03.6	All right.
0:12.7	It's episode 324 of Bourbon Pursuit, the podcast featuring news, reviews, and interviews with people making the bourbon whiskey industry happen.
0:22.2	I'm one of your host, Kenny Coleman, and before we start today's episode, that kicks off our
0:26.2	first and a four-part series of Is Bourbon Broken? Here's your weekly bourbon news update.
0:32.3	The Speed Art Museum's annual bourbon auction called The Art of Bourbon will auction off some of the
0:37.2	world's most
0:37.8	hard-to-find whiskeys, and it's been taking place on September 23rd from 7 p.m. to 8.45 p.m. Eastern.
0:45.5	Among the bottles is a rare and numbered Van Winkle Family Reserve 15 year from the 90s,
0:51.0	has a value of around $12,500. There's also an Old Forster Brown Foreman 150th special edition birthday bourbon that was
0:59.5	bottled specifically for Brown Foreman's 150th anniversary, was only made available for the distiller's
1:05.1	family members, and was never sold to retail.
1:08.3	There's also a bottle from the 1940s and 1950s of private stock from Park
1:12.8	and Tilford, a Woodford Reserve Baccarat edition bottle, and an impossible to find 21-year
1:18.7	collector's edition distilled in bottled by Dowling Distillers that has an estimated value of around
1:23.8	$7,000. There's also several exclusive experiences that allow bidders to win their
1:28.9	own private barrel selections as well. The auction is free to bid, but registration is required
1:34.2	at art of bourbon.org. A few weeks ago, I talked about Maker's Mark having a new rental in
1:40.7	Barts Town called the Samuel's House, and it's been inside the Samuel's family for a very long time.
1:45.8	And the whole house is filled with Maker's Mark artifacts.
	...

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