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Self Storage Income

323. Why This Husband and Wife Bought Storage Instead of Rentals (No Regrets)

Self Storage Income

AJ Osborne

Entrepreneurship, Education, Investing, Business, How To

4.9591 Ratings

🗓️ 18 November 2025

⏱️ 37 minutes

🧾️ Download transcript

Summary

This husband and wife skipped rental properties and went straight to self storage investing. They kept hearing the regrets from other investors saying “we wish we scaled faster.” So, why wait to scale to bigger properties when you can just buy them from the start? That’s exactly what Matthew Rojas and Jingwen Ni did, and they have zero regrets.

 

It took Matthew and Jingwen two years to find the perfect self storage investment. But, the waiting was worth it. They landed a seller financed, completely full, storage facility with 30%-40% room to increase rents. How did it go with the current customers? They’ll share the entire story from finding the first facility to negotiating, raising rents, and automating it with software and smart upgrades.

 

But they didn’t stop. Now, they have two self storage facilities—the newest being a high cash flow “land lease,” that few storage owners even know is possible. Beginners, this is the repeatable model to follow to get your first, second, or third self storage facility!

 

What you’ll learn in today’s show:

 

  • Why you should skip rental properties and go straight for self storage and commercial real estate 
  • How to get the perfect self storage investments sent to you from brokers and wholesalers 
  • Raising rents by 30%-40% with very few move outs (do what Matthew and Jingwen did!)
  • “Land leasing” self storage facilities for high cash flow and big tax benefits 
  • Why occupancy does not matter in self storage, what you should focus on instead 

 

Join the Self Storage Income Community  - https://www.selfstorageincome.com/ssi-membership 

Go Beyond Properties - https://gobeyondproperties.com/ 

 

Transcript

Click on a timestamp to play from that location

0:00.0

So why storage? Because there's a lot of real estate, so why storage?

0:04.0

A lot of people saying that their biggest regret was to stay in the residential side too long.

0:10.0

They wish they could switch to commercial sooner.

0:14.0

So that's when we decided that, hey, even though we didn't have any real estate experience,

0:19.0

we're going to skip the residential and jump into

0:21.7

commercial. So walk me through your first facility? The tricky part of this

0:26.0

deal is the seller. They are six family members. So yeah, that can make it hard to

0:33.0

get things done. Yeah. After we put it on their contract, it took us six months to close.

0:38.7

When I wanted to increase the first rent, according to our underwriting, it's a huge jump,

0:43.9

30, 40% jump.

0:45.7

And Matthew just asked me, are you sure?

0:48.2

And we run different scenarios, like worst case scenario, how many moveouts can we afford

0:53.9

and still paying our mortgage?

0:56.0

And it turned out to be much better than that.

0:58.0

How much did the revenue go up?

1:00.0

30% at least 35.30, yeah.

1:02.0

How long is it going to be before you guys buy new?

1:04.0

Are you just going to keep doing?

1:05.0

Like the same on the year mark, we're just going to buy one every year?

1:08.0

It's been working so far. Yeah. Thanks for coming on guys.

1:11.6

I appreciate you.

1:12.6

Thank you for the end.

...

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