323 Ultimate Guide to Google Ads by Mike Rhodes

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 19 March 2021

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, and Bryan Todd

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more.

Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:
Powerful bidding strategies using remarketing lists for search ads
New ad extension features
Automation capabilities using scripts
Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up a Google Ads account for your business

Readers are given the latest information paired with current screenshots, fresh examples, and new techniques.

Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales.

Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/ultimate-guide-google-ads-mike-rhodes

Transcript

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0:00.0	Hey, this is Mike Rhodes, co-author of the Ultimate Guide to Google Ads and you are listening to the
0:05.2	Marketing Book Podcast.
0:07.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly
0:14.3	changing field of modern marketing and now here's your host Douglas Burdett
0:19.7	Hello and thanks for joining me on the marketing book podcast where each week I publish an
0:25.0	interview with the author of a new marketing or sales book and which was named by Forbes
0:28.8	is one of 11 Smart Podcasts that will keep you in the know and name by LinkedIn is one of 10
0:34.6	podcasts that will make you a better market. Don't worry about taking notes. You can
0:38.6	find links to everything linkable in this episode's website page at marketingbook podcast.com and since you're a
0:44.9	listener to the marketing book podcast and I read every book featured on the show
0:48.8	if I can recommend a specific marketing or sales book or any other resource I know of for whatever
0:54.8	challenge you're facing send me a LinkedIn connection invite with a message indicating
0:58.8	you're a listener so I won't mistake you for a spammer and ignore you and I will do my best to get you pointed in the right direction.
1:06.0	I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the quickly changing and somewhat overwhelming world of
1:14.5	modern marketing and sales. My day job is running a marketing agency that helps
1:18.6	manufacturers, industrial companies grow their revenue. To learn more about the problems we solve and how we do it,
1:24.7	visit sales artillery.com. All right enough yacken. Let's get on with the show.
1:30.3	Today we welcome Mike Rhodes to the marketing book Podcast to talk about his book
1:34.8	Ultimate Guide to Google Ads published by entrepreneur magazine. Mike Rose is
1:39.9	a Google Ads evangelist, entrepreneur,
1:43.3	international keynote speaker, and teacher.
1:46.0	His Melbourne Australia-based digital agency, WebSavi,
	...

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