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Bourbon Pursuit

323 - A Broker Joins the KDA, Union Strikes, and Best Bourbon Marketers on Bourbon Community Roundtable #61

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 16 September 2021

⏱️ 63 minutes

🧾️ Download transcript

Summary

Last week, White Dog Trading became the newest member of the Kentucky Distillers' Association. This is the first time a bourbon broker that helps clients source whiskey has become a member. How does White Dog benefit from joining and vice-versa? Union strikes are not uncommon in bourbon. We've seen them happen plenty of times over the past few decades. We will touch on the latest strike to hit the bourbon market. We wrap up the show by talking about who is doing the best at bourbon marketing. Show Partners: Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com. Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more. Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com. Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com. Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com. Show Notes: This week’s Above the Char with Fred Minnick (@fredminnick) talks about forests and barrels. Above the Char Link on White Oak Regeneration: https://www.srs.fs.usda.gov/compass/2020/05/12/white-oak-regeneration-in-canopy-gaps/ White Dog joins the KDA making it the first broker to join. What are your thoughts on brokers joining the KDA? Are there any downsides? Heaven Hill union goes on strike. What impacts do unions have on the bourbon industry? Who's the best at bourbon marketing? Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining.

Transcript

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0:00.0

What do you guys think about going 10 steps further here and letting a law firm in as a partner?

0:05.7

It's interesting.

0:06.2

Can you trust a lawyer, though?

0:07.6

That's the question.

0:12.3

Hey, everyone.

0:18.4

It's episode 320 of Bourbon Pursuit, the podcast featuring news, reviews, and

0:24.1

interviews with people making the bourbon whiskey industry happen.

0:28.0

I'm one of your host, Kenny Coleman, and before we start today's episode, with the 61st

0:32.4

Burbin Community Roundtable, here's your weekly Bourbon News Update.

0:36.4

It is with great sadness that we pass

0:38.2

along the news that Steve Thompson, the founder of Kentucky Artists in Distillery, which is the home

0:43.5

of Jefferson's bourbon and a few others, passed away on September 6th of 2021 at the age of 79 years old.

0:50.6

Distilling was Steve's life and passion. He was the president at Brown Foreman from

0:55.1

1987 to 1995 and created Hawaii Island spirits back in 2007. In 2012, he realized his dream

1:03.4

in opening his own distillery, Kentucky Artisan Distillery and Crestwood, Kentucky.

1:08.6

The global whiskey market is set to reach $108 billion by 2031.

1:14.3

Yep, you heard that right.

1:16.1

108 billion.

1:18.0

This study comes from market research firm FactMR,

1:21.0

and they said the global whiskey market will increase at a compounded annual growth rate of 6%

1:26.4

from 2021 to 2031, meaning whiskey revenues,

1:30.4

which reached 60 billion this year, will hit 108 billion in 10 years time.

...

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