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Selling on Amazon with Andy Isom

#322 - How Liquid Death exploded into a saturated bottled water market

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9816 Ratings

🗓️ 14 February 2024

⏱️ 29 minutes

🧾️ Download transcript

Summary

In a world where conformity often reigns, it's easy to get trapped in the cycle of mimicking others' successes rather than charting our unique course. In this episode, we explore the phenomenon of Liquid Death's innovative approach in disrupting the saturated bottled water market. Discover how Mike Cessario boldly went against the grain, refusing to conform to industry norms, and carved out their distinctive brand identity. Tune in as we dissect their strategy and glean valuable insights on forging your path to success amidst fierce competition.

 

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Transcript

Click on a timestamp to play from that location

0:00.0

I think we get caught up trying to do what everyone else is doing.

0:04.0

That we're scared to go against the grain.

0:06.0

I see this not only like on Amazon with Amazon products, you know, content creation and

0:10.0

oh, all these people are posting this type of thing and they're really successful.

0:15.0

So I'm just going to do exactly what they're doing.

0:16.0

So we get so caught up in like trying to just copy and mimic what success has been up to now that we never

0:24.5

really find our own way.

0:32.8

What's up guys? You're listening to another episode of Selling on Amazon with Andy Isam.

0:38.7

In this episode, we're going to talk about how liquid death exploded into a saturated

0:45.1

bottled water market. If you guys know me, you know that I love listening to podcasts just as

0:51.9

much as I love recording them for you guys. It's been my go-to

0:55.6

at the gym when I work out in the mornings. I get in, you know, a full hour of podcast episode

1:01.6

listening from some of my favorite shows out there. One of them being how I built this hosted by

1:08.4

Guy Raz. And what I love about that podcast, shout out to those guys

1:13.9

over there is, one, they have a great professional show, right? And it's very well produced.

1:20.3

The audio is always on point. So I've definitely learned and tried to take away a lot from their

1:24.9

show and what guy has built over the years and try to

1:28.6

implement some of those practices into my own podcast. But more than that, I would say, is the quality

1:34.9

of guests that they get on that show. If you're looking to learn from some of the biggest and

1:41.3

best founders in the world, that is the podcast to listen to. I mean,

1:46.0

guys interviewing, you know, the CEOs of all the biggest companies that you've heard of.

1:51.5

And they're getting deep into like the origin stories and the struggles that these founders

...

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